Hotel Online  Special Report

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 Tony Rothwell Named Vice President -
Management Contracts and Marketing
for Creative Hotel Associates

 
October 7, 2003 - Creative Hotel Associates (CHA) announces the appointment of Tony Rothwell as Vice President in charge of Management Contracts and Marketing at the Rockville, MD headquarters.

Said Jerry Petitt, CHA�s President: "Tony joins the CHA team at an important time as we continue our expansion.  Having a seasoned campaigner heading up marketing and management contracts gives these two vital areas the focus needed to ensure our unique offering is well understood by hotel owners looking for third party management and also that our own hotels continue to prosper.  Interestingly this will be the third time we've worked together, first at Best Western when Bob and I were there and he headed up the UK company, then at Choice and now here at CHA."

Tony Rothwell added: "It's great to be back working with the old team again - and we're all looking so young!  Things are happening fast � we're adding more sales people to our strength and also establishing a central revenue management function under Shawna Tyree.  She'll work with all our hotels, owned and managed, to help them drive RevPAR � it's so complex out there for GM's these days and we're confident Shawna's skills and experience will make a major impact."  Shawna joins CHA from GF Management where she held a similar position.

CHA was formed by industry veterans Bob Hazard and Jerry Petitt in 1996 to build, acquire and manage mid-priced, limited-service hotels and is already listed in the top 100 hotel companies in the USA.  With partner Paladin Realty Partners, LLC, founded by former Secretary of the Treasury William Simon and led by his son Bill Simon Jr., CHA operates fourteen properties for itself and other investors. Hotels are operated under the franchise flags of Marriott's Fairfield and SpringHill Suites brands, Hilton's Hampton Inn, Choice's Comfort, Sleep and Quality Inn brands and Best Western - in New England, Florida, the Rocky Mountains and the Southwest.

Three further new-builds are in the pipeline, all in Vermont and due to open in November (Courtyard by Marriott), April 2004 (Comfort Suites) and Spring 2005 (Hampton).


 
Contact:
Creative Hotel Associates
Gerald W. Petitt
Phone: 301-881-0054
6001 Montrose Road, Suite 1040
Rockville, MD 20852
www.creativehotels.com
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Also See: Creative Hotel Associates Developing Hotel in Middlebury, VT; Town's First New Hotel in 176 Years / Dec 2002
Global Update: Who�s Where and Doing What / The Boutique Search Firm / August 2003


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