The impetus behind this move is explained by TIV President, Lou Martinelli "As we continue to work and support our clients, we are now offering the value-added services of Advoco Hospitality to demonstrate our commitment to our customers� overall success".

Advoco�s services include a comprehensive review of all sales activities to assist the hotel�s marketing team in achieving its true potential, given proper focus to the product, plan, resources and execution of marketing-related activities.

Ray Sylvester, Advoco�s founder and Principal says the advantage goes to those who quickly adjust to impulses from the marketplace. "When the economy improves, market conditions shift and the winning teams are those that have positioned themselves to take full advantage of the upturn". 

Advoco Hospitality is a Houston-based marketing consulting firm providing an array of services geared to the generation of improved market share and revenues for its clients.

TIV, Inc., founded in 1987, is the acknowledged global leader in lodging telephone revenue management. It currently operates in 90 countries and has over 1,200 of the world�s finest hotels as clients.