the Sydney Airport Hilton; Will Rebrand as
the Mercure Sydney Airport
|13 October 2003: One of Sydney's first international-standard hotels,
the Sydney Airport Hilton, is to be rebranded as the Mercure Sydney Airport
following the decision of the owners - the Winten Property Group and the
Lyon Group - to replace Hilton with Accor as managers of the hotel.
Winten Property Group's Chief Executive Officer Ian Coleman said that the hotel was a strategic property in Sydney's hotel market and that the appointment of Accor as managers would help maximise the hotel's performance.
"Since its opening, competition in Sydney's hotel sector has become intense, but we still believe there is great potential in the Sydney Airport precinct and we are confident that Accor will be able to use its extensive local and international network to strengthen the hotel's performance."
Accor Asia Pacific Managing Director Michael Issenberg welcomed the appointment and said that the Mercure branding will better reflect the hotel's positioning in the market.
"The hotel offers excellent facilities and is ideal for both international travellers and interstate visitors with business in the area," said Mr Issenberg. "This precinct continues to develop as an important commercial and industrial zone and we anticipate growing demand for conferences and functions.
"Accor has unparalleled experience in the airport area and our hotels have regularly outperformed the rest of the competition. With the Mercure network continually growing we believe the hotel will benefit from a high level of referrals as well as from Accor's loyalty programmes and leading web-presence."
The Sydney Airport hotel is located in Arncliffe, a short drive to the international and domestic terminals, and convenient to the large range of business parks around the airport and in southern Sydney.
Situated next to riverfront parklands and away from direct flight paths, the 266 room hotel offers its guests the quiet ambience of a resort hotel, with a flood-lit tennis complex, squash courts, gymnasium, heated outdoor pool, and a nearby 18-hole golf course.
Accor is the worldwide leader in hotels, tourism and corporate services, employing 150,000 people in 140 countries.
|Also See:||Sydney’s Manly Pacific Hotel Now Operated by Accor; Will Be Rebranded Novotel After Renovation / March 2003|
|The Hilton Sydney, Hilton International’s Australian Flagship Hotel Receiving A$400 million Makeover / Sept 2002|