to Help Ensure a Bright Future /
AAA President Robert L. Darbelnet
|AUSTIN, Texas - Oct. 21, 2003 -- To successfully combat the many challenges
faced by today's travel industry, AAA President and CEO Robert L. Darbelnet
offered six tenets of change the industry can and must consider to help
ensure a bright future.
In his keynote address to more than 500 delegates at the Travel Industry Association's 2003 Marketing Outlook Forum here, Darbelnet said that most of the challenges come in the form of permanent changes to the travel business.
"Travelers' habits have changed and I don't think we will see a return to their behaviors of the past," he said. "We might as well get used to the price-sensitive, more knowledgeable shopper who is looking for a short vacation, and is comfortable booking close to the departure date."
Darbelnet said that anybody who thinks he can "hunker down and wait these changes out is in for a rude awakening." He said the following changes should be on the travel industry's to do list:
The three-day Marketing Outlook Forum (Oct. 20-22) is the premier national conference for the U.S. travel and tourism industry and is being held at the Renaissance Austin Hotel.
As North America's largest motoring and leisure travel organization, AAA provides more than 46 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers.
|Also See:||U.S. Travel Update; Impact of War on Industry / TIA / April 2003|