Mr. Sherlock will be responsible for overseeing the day to day operations at the 189-room luxury resort.  Mr. Sherlock was promoted from his position as Food & Beverage Director at LaPlaya.  Prior to joining Noble House in early 2002, Mr. Sherlock was the Food & Beverage Director at The Lodge at Pebble Beach.  Past positions include Food & Beverage management positions at The Tournament Players Club at Southwind and at The Peabody Hotel in Memphis, TN.

Mr. Ronty will be responsible for the food and beverage operations of the acclaimed Baleen restaurant and in room dining.  Ronty joined the LaPlaya team last year as Beverage Director.  Prior to joining Noble House, Ronty was General Manager at McArthurs Chop & Crab House.  Past positions include Director of Food & Beverage for Jillian�s Entertainment and Restaurant Group, General Manager for various operations, including Club Boca in Boca Raton, FL and the famed Hollywood Palace in Hollywood, CA.  Mr. Ronty is a graduate of Northeastern University, where he received a B.S. in Business.

�Paul has proven himself to be a huge asset for LaPlaya and will now assume more responsibility in his new position,� said Scott Shoenberger, General Manager, LaPlaya Beach & Golf Resort.  �Bruce is a welcomed addition to the team, with great experience which will prove valuable here, as we move forward,� added Shoenberger.

LaPlaya Beach & Golf Resort, a Noble House Hotel, reopened in Naples, Florida last year after an extensive $51 million renovation and expansion.  The comprehensive renovation transformed the local landmark into a luxurious, 189-room boutique resort located directly on the picturesque Gulf of Mexico.  The hotel features an all new championship Bob Cupp-designed golf course with driving range and practice area, 11,000 square feet of function space, Baleen Restaurant, fitness center and a full-service 3,500 square foot Indonesian-inspired boutique spa, SpaTerre.

LaPlaya Beach & Golf Resort is located at 9891 Gulf Shore Drive, Naples, FL 34108.

Owned by Pat Colee and based in Kirkland (Seattle), WA, Noble House Hotels and Resorts comprises twelve unique properties in seven states across the United States and includes:  LaPlaya Beach & Golf Resort in Naples, FL; Ocean Key Resort in Key West, FL; Hilton Daytona Beach Oceanfront Resort in Daytona Beach, FL; Grove Isle Hotel & Club in Coconut Grove (Miami), FL; Little Palm Island Resort & Spa on Little Torch Key, FL; The Adolphus in Dallas, TX; The Edgewater in Seattle, WA; Inn at Loretto in Santa Fe, NM; Portofino Hotel & Yacht Club in Redondo Beach, CA; Paradise Point Resort & Spa in San Diego, CA; The Sunburst Resort in Scottsdale, AZ; and the Hotel Viking in Newport, RI.