Circa39, a newly renovated beachfront hotel in Miami’s popular South Beach area, selected PS Hospitality™, a pioneering hotel electronic distribution marketing firm, for its expertise in hotel channel marketing.  PS Hospitality™ is implementing its Driving Revenue ProgramSM, a series of integrated hotel sales and marketing programs and processes including GDS Reservations, Internet Distribution, and Search Engine Optimization services to increase hotel cross-channel revenues. 

PS Hospitality™ developed a customized program for Circa39 designed to increase the hotel’s presence in the Global Distribution Systems (GDSs), Internet Distribution Sites (IDSs) and travel portals, and search engine such as Google, Yahoo, AlltheWeb, MSN and AltaVista. By using these strategic channels more effectively together with creative electronic marketing strategies, Circa39 will be positioned to increase overall occupancy, maintain average daily rate (ADR), and grow overall hotel revenues.

"We’ve selected PS Hospitality for their knowledge of electronic distribution, specifically the relationship between the GDSs and the Internet channels,” said Doug Carrillo, Vice President of Sales and Marketing for Tecton Hospitality, the management firm for Circa39.  "We want to drive business through the most economic channels available – and that means more bookings through web. PS Hospitality has the experience and technical expertise to get us there.”

"The Circa39 is a fabulous newly renovated property offering a strong combination of location and value in one of Florida’s most popular destination locations,” said Julie Bernhard, National Sales Director for PS Hospitality™.  “They have a great story to tell and our strategy is to build brand recognition by effective and integrated communication across all electronic channels.” 

PS Hospitality™ provides integrated sales and marketing plans designed to boost revenue through all booking channels.  They work with hotels to create effective, short-term sales recovery plans to regain market share or develop long-term sales and marketing plans with proven tactics for all revenue areas including corporate, leisure, and transient business.

About Tecton Hospitality  
Tecton Hospitality is a Miami-based hotel management firm that provides innovative management services and solutions to owners and operators of nationally recognized hotel franchises, independent properties, boutique and luxury properties, and restaurants in the United States and Caribbean.  Tecton’s executives have more than 140 years of combined experience in hotel operations.  The company’s portfolio consists of more than 20 properties with established brand names, including Sheraton, Courtyard by Marriott, Residence Inn by Marriott, Ramada, Crowne Plaza, Hampton Inn, Holiday Inn, Comfort Inn, Days Inn and Best Western, as well as boutique and luxury properties.  For more information about Tecton Hospitality, call (305)577-8484 or visit the company’s Web site at www.tectonhospitality.com .

About PS Hospitality™
Alexandria, VA-based PS Hospitality™ drives hotel revenue through a range of integrated sales, marketing, and training services for hotel operations of all sizes. Our services are custom designed for each hotel to increase revenue and market penetration while reducing operational costs.  PS Hospitality™ offers Sales & Marketing, Revenue Generation and Optimization, GDS Reservations and Internet Marketing, Guest Loyalty, and Training services.  We provide hotels with winning strategies and practical hands-on tools for sales, marketing, and customer service that empower operators to achieve top performance. The result is a motivated team, increased productivity and occupancy, and overall revenue maximization and profitability. . For more information on PS Hospitality™, email [email protected], visit www.pshospitality.com , or call (703)229-4048, x125.

PS Hospitality is a registered trademark and Driving Revenue Programs is a service mark of PS Hospitality, Inc.