Hotel Online  Special Report



Agreement Between Green Globe Asia Pacific and Caribbean Alliance
for Sustainable Tourism to Enhance Marketing of
Certified Caribbean Properties
Christ Church, Barbados (October 18, 2003) - The Caribbean Alliance for Sustainable Tourism (CAST) and Green Globe Asia Pacific (GGAP) signed a new Green Globe 21 Regional Alliance Agreement at the Casuarina Beach Club, Barbados on Saturday October 18th 2003.  This agreement will allow CAST to promote and recognize the achievements and performance of properties and provide information and support to travel and tourism businesses in the region pursuing Green Globe 21 Benchmarking and Green Globe 21 Certification.   Green Globe 21 Benchmarking and Certification are open to all hotels and businesses in the travel and tourism sector, including small and micro properties that are willing to commit to achieving environmental and social responsibility and sustainability in their operations. 

"CAST is truly proud of the hotels in the Caribbean that have made the commitment to be Green Globe 21 certified and that have invested heavily in the development of systems and infrastructure for more responsible operations," says Royston O. Hopkin C.M.G. Chairman of CAST who signed the Alliance Agreement. He went on to say that "...the region deserves the highest level of promotion and recognition for its achievement of containing over 40% of all the hotels in the world that are Green Globe 21-certified."

Cathy Parsons, Chief Executive Officer of Green Globe Asia Pacific who co-signed the Alliance Agreement congratulated the Caribbean region and its Green Globe 21 certified hotels for their achievements and added that "...the Caribbean is important to the Green Globe family" and cited the recent appointment of CAST to the International Advisory Council of Green Globe as testament to this statement.  She added that "...the views and experiences of the Caribbean are important to improving the Green Globe 21 Benchmarking process and Standard."

Under the new Agreement, CAST will market the achievements of the certified properties regionally, as well as in conjunction with GGAP under their global marketing program and at international events such as World Travel Market in London.

The Casuarina Beach Hotel - a Green Globe 21 certified property since 1999 - provided the perfect backdrop for the signing and the brunch that followed.  According to Deirdre Shurland, Director of CAST, "...the Casuarina Beach Hotel is one of CAST's most recognized and accomplished leaders and an exemplar in what is possible through enlightened and committed leadership and a passion for the Caribbean environment."

The signing took place immediately following CAST's last Quarterly Executive Committee meeting of the year.

About Caribbean Alliance for Sustainable Tourism (CAST) (
CAST, a subsidiary of the Caribbean Hotel Association (CHA), was chartered in 1997 to undertake collaborative environmental efforts within the hotel industry, promote effective management of natural resources and to develop expertise in sustainable tourism, assisting hotel and tourism operations in the Caribbean to achieve environmentally responsible operations.  CAST's mission is to lead in the sustainable management of Caribbean resources by catalyzing the tourism and business communities and working with multi-sectorial partners to ensure social responsibility and environmental care for the benefit of its people and visitors. 

About Green Glob Asia Pacific (
Green Globe Asia Pacific is a joint venture between GREEN GLOBE Limited and the Cooperative Research Centre for Sustainable Tourism (CRC) based in Queensland, Australia. The Australian Government established the CRC programme to boost collaborative links between industry, research organizations, educational institutions and relevant government agencies. The CRC for Sustainable Tourism has 15 universities, the two major industry associations and all state and territory tourism departments and over 20 private industry partners. The CRC for Sustainable Tourism is a not-for-profit organization. It is a 50% owner of Green Globe Asia Pacific

About the Caribbean Hotel Association (CHA) (
CHA is dedicated to excellence in hospitality, leadership in marketing, and sustainable growth in tourism, to the benefit of its membership and that of the wider Caribbean community. The members of CHA represent the entire spectrum of hospitality industry's private sector, from over 1,100 member hotels in 35 national hotel associations, to allied members including airline executives, tour operators, travel agents, trade and consumer press, hotel and restaurant suppliers, and others. CHA is headquartered is in San Juan, Puerto Rico, and maintains an office in Miami, Florida.

Lorraine Ortiz-Valcárcel
T: 787-725-9139
Also See: Caribbean Alliance for Sustainable Tourism (CAST) Resturctures; Reiterates Commitment to Ongoing Environmental Programs / June 2003
La Cabana All Suite Beach Resort in Aruba Awarded Prestigious GREEN GLOBE Distinction Award for Outstanding Environmental Performance / April 2000

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