Hotel Workout Rooms Often Disappoint; Westin Installing Custom-designed Fitness Rooms in All North American Properties / November 2003

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Hotel Workout Rooms Often Disappoint; Westin
Installing Custom-designed Fitness Rooms
in All North American Properties

WHITE PLAINS, N.Y - Nov. 13, 2003 -- Lose the laptop and bag your Blackberry - today's hottest travel accessories are a pair of sneakers and some sweats. An innovative study of business travelers conducted by Lieberman Research Worldwide for Westin Hotels & Resorts finds that working out on the road is an excellent way to relieve stress, a powerful antidote for jet lag and good for your image among business associates. However, many respondents stated that hotels do not offer adequate fitness facilities for travelers. To combat the fitness obstacles travelers often face on the road, Westin has partnered with Reebok to introduce the "WestinWORKOUT(SM) Powered by Reebok."

The survey of 300 business travelers titled "Road Runners: Working out on the Road," illustrates just how important exercise is to hotel guests. For instance:

90% of travelers surveyed said exercise relieves stress on the road
60% of travelers surveyed said exercise helps alleviate jet lag
78% of travelers surveyed said workouts are a good way to get over a rough day
70% of travelers surveyed said that working out is a good way to bond with colleagues
53% of travelers surveyed said exercising is good for their image among business
62% of travelers surveyed said they check to see whether a hotel has a workout room during the reservation process
59% of travelers surveyed said that the quality of hotel fitness facilities is an important factor in their choice of hotel
69% said that a "state-of-the-art" fitness facility would favor that hotel in the selection process

While working out on the road is important to travelers, hotel fitness rooms could be in better shape according to travelers surveyed:

61% of travelers surveyed have encountered hotels without fitness facilities
53% of travelers surveyed said they didn't like the workout room
49% of travelers surveyed have encountered broken equipment in hotel fitness rooms
64% of travelers surveyed said hotel fitness centers feel like an afterthought
75% of travelers surveyed said the quality of hotel workout rooms are inconsistent from one hotel to the next
55% of travelers surveyed have decided not to use a hotel workout room because it was in such bad condition
41% of travelers surveyed said the facilities were too crowded
46% of travelers surveyed said the workout room was closed when they needed it

"Working out on the road is a priority for many travelers but hotels have typically cut corners in hotel workout rooms, cramming mediocre, aging equipment in a small space with absolutely no frills," said Barry S. Sternlicht, Chairman and CEO of Starwood Hotels & Resorts Worldwide, Inc. who works out four days a week and always packs his workout gear when traveling on business.

WestinWORKOUT

In an effort to up the ante in the hotel-fitness arena, Westin has partnered with sports giant Reebok to develop a fitness and wellness program for travelers called WestinWORKOUT Powered by Reebok. Rolling out in all Westin hotels in North America, WestinWORKOUT includes new custom-designed fitness rooms with brand new LifeFitness and Precor strength and cardio equipment; cardio theater technology including flat screen TVs and individual viewing screens on cardio equipment; and digital music options. Each WestinWORKOUT room also features a Reebok Core Training Zone with special equipment by Reebok including Core Boards, medicine balls, stability balls, resistance bands, and a selection of integrated 20/40/60 minute workout programs created by fitness experts at Reebok University exclusively for Westin guests

In addition, the fitness experts at Reebok University have also developed an innovative in-room workout centered around Westin's renowned Heavenly Bed®. The Heavenly Bed Yoga workout is a yoga and Pilates inspired regiment that can be done literally in bed. The Heavenly Bed Workout will be available in all Westin guestrooms on the brand's custom TV channel.

"We are excited to work with Westin on such an innovative approach to fitness," said Kathy O'Connell Johnson, Reebok's vice president of women's performance marketing. "Our goal is to enhance the traveler's experience while on the road and provide them with the tools to help them stay committed to their workout routine."

Other findings from "Road Runners: Working Out on the Road" include:

40% of travelers surveyed said they eat more on the road
17% of travelers surveyed said they gain weight when traveling
37% of travelers surveyed said they feel more stress on the road than at home
26% of travelers surveyed said that working out on the road is a good way to meet people.
50% of travelers surveyed workout in their hotel rooms on occasion and when in the privacy of their own rooms, most travelers work out in shorts and a t-shirt (95%) but 30% admit to working out in their underwear and 11% have even worked out naked in their hotel room!
30% of travelers surveyed have skipped business social gatherings to sneak in a workout.

# Survey participants, 150 men and 150 women, have stayed at least two consecutive nights at a hotel in the past year and exercised while on the business trip. In practice, most respondents stayed many more nights than the qualifying threshold, averaging over ten nights in the past year. The survey was conducted via the telephone from September 2- 15,2003. With a sample this size (n=300) results have a margin of error attributable to a sample size of +/- 6 percentage points on totals. Smaller subgroups therefore have a higher margin of error.

Westin Hotels & Resorts, with 120 hotels and resorts in 30 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 740 properties in more than 80 countries.

Reebok International Ltd., headquartered in Canton, MA., is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport and Greg Norman brands and footwear under the Polo Ralph Lauren brand.

Contact:

Westin Hotels & Resorts
KC Kavanagh, 914-640-8339

Reebok
Diane Nahra, 781-401-7790

Also See:	After Testing More than 150 Showerheads, Westin Selects a Speakman Shower with Two Heads to Launch the Heavenly Bath Program / May 2001
	New Westin Sleep Study Says That Sleeping in Hotels Isn't Always a Dream / Aug 1999
	Hilton Hotels Test Marketing Health-Fit Rooms and Stress-Less Rooms / Nov 1998

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