Hotel Online  Special Report

SynXis® and IDeaS Announce a New Way to Optimize
Revenue Across All Distribution Channels

McLean, VA and Minneapolis, MN, Nov. 19 - IDeaS, the leading provider of hospitality revenue optimization solutions and SynXis, the leading provider of reservation technology and services for the hospitality industry, announced today that they have successfully implemented an interface between the IDeaS Revenue Optimization Solution and the SynXis Reservation Management System with the help of its joint customer, Dubai-based Jumeirah International.  This turnkey solution is the first to convey IDeaS pure opportunity cost decisions to a CRS, rather than the inexact method of converting them to length-of-stay control decisions.  It is also the first to address new market conditions in electronic distribution, in that the SynXis Reservation Control Center allows the hotel to build in other factors that affect the opportunity cost, such as booking channel costs, travel agent commissions, consortia contract terms, or typical merchant model mark-ups that affect rate parity.

The SynXis hotels using IDeaS will benefit greatly from the XML-based interface because rate recommendations will be transferred from a hotel’s revenue management system into their central reservation system without any human intervention, and revenue optimizations can be reflected in the CRS almost immediately, even multiple times per day. 

“Revenue enhancement has taken hold widely throughout the hospitality and travel industries and almost all major hotel companies have, or are developing, revenue optimization strategies,” said  Joseph Martino, Senior Vice President of IDeaS.  “But, these strategies have rarely been properly adapted to keep up with the migration of reservation activity out of hotels to central reservation offices and onto electronic channels.  SynXis has shown especially strong commitment to empowering their hotels to maximize their yield across all channels.”

“We saw a trend that many of our hotels were having great success in maximizing their yield with the IDeaS system connected to their property management systems, but that they did not have any easy way to apply their strategy to their CRS-powered channels, with their confusing array of booking costs and business models” said Bernard Ellis, Senior Vice President of Product and Channel Strategy at SynXis.  “By giving our properties a seamless way to maximize their revenues and profits from all distribution channels, we are satisfying a growing need in the industry.  IDeaS’ commitment to revolutionizing revenue optimization for hotels in this ever-changing distribution landscape made them a pleasure to work with in making this a reality.”

About IDeaS

Integrated Decisions and Systems Inc. (IDeaS) is the leading provider of pricing and revenue optimization solutions that deliver measurable revenue increases. IDeaS enterprise software solutions create compelling value: Guaranteed revenue increases, increased profit margins and enhanced asset valuations.

IDeaS primary market focus is the global hospitality industry. The Company's clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit or call +1 952 698 4200.

About SynXis® Corporation

SynXis’s  Internet-native ASP solution delivers full electronic distribution and reservations management capabilities to the worldwide hospitality industry.  The SynXis Reservation Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources - seamless GDS connectivity, over 1200 popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites.  It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center.  All of these reservations can connect directly with the PMS.  SynXis does not require major upfront investment and hotels can realize substantial cost savings with SynXis' simple transaction-based pricing model.  SynXis is the technology source for more than 4,600 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, VIP International, Interstate Hotels & Resorts, Colonial Williamsburg, and Jumeirah Hotels. 

SynXis' corporate headquarters are located in the Washington, DC suburb of McLean, VA, with other offices in Denver and Amsterdam. For more information on SynXis and its products, please call 703-448-2530, e-mail, or visit our Web site at



Sarah DuBord
Integrated Decisions and Systems, Inc.

Carol C. Levitt
Director, Customer Services
SynXis Corporation
7926 Jones Branch Drive, Ste. 1000
McLean, VA  22102
Direct Phone:  703-448-2530
Fax:  703-448-2570

Also See Affinia Hotel Group to Increase Revenue Through SynXis' IDS Connectivity / October 2003
The Venetian Resort-Hotel-Casino Extends its Partnership with SynXis for an Unprecedented Five Years / September 2003
SynXis Strengthens Global Presence with the Addition of More than 900 Hotels in Europe and Asia / September 2003
Hotel Bookings On the Rise? Synxis Generates One Billion Dollars in Revenue for Their Hotels in the First Half of 2003 / July 2003
The SynXis Web-Native Call Center Solution, Voice Agent®, Gains Popularity Around the World / July 2003
New England Innkeepers Association Selects the Synxis Booking Engine / June 2003
Industry Veteran Kathy Kettle to Lead the Synxis® Sales Team / May 2003
Continued Growth at Synxis® Fuels Personnel Changes / April 2003
Destination Hotels & Resorts Hits Record GDS Transactions After Switching to Synxis / February 2003
SynXis Names Starwood Veteran as COO and Vice President of Marketing and Sales / January 2003
SynXis® Appoints Two Industry Veterans to Board of Directors; John Russell and Larry Hough / November 2002
SynXis® Announces System Enhancements at HITEC New Features Allow Hotels to Strengthen Relationships with Travel Agents / June 2002
The Aladdin Resort & Casino Selects SynXis Agent® to Increase GDS Functionality and Web Site Bookings / April 2002 
SynXis Agent® Increases Design Hotels' Reservations 30 Percent / March 2002 
SynXis Corporation Promotes Three Company Officers in Preparation for Further International and Domestic Growth / March 2002
Reservations Grow at McIntosh Inns with Synxis Book-A-Rez and GDS Connectivity / March 2002
SynXis Provides Internet - Base Hotel Reservation Management and Distribution to MeriStar Hotels & Resorts / Feb 2001 

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