Hotel Online  Special Report

Sceptre’s Destination Resort and Vacation
Ownership Portfolio Grows
The Ginn Company, a privately held real estate and resort
development/management firm, taps Sceptre to provide
e-marketing and distribution services for two
mixed-use resorts

Denver, Colo. — November 14, 2003 — Sceptre, a SWAN solution that provides global reservations distribution and channel management/advisory services to independent hotels and resorts, continues to expand its portfolio in the destination resort market and vacation ownership arena. The company recently entered into a partnership with The Ginn Company, a leading developer of resort communities based in Celebration, Fla., to provide e-distribution and channel management/advisory services for Reunion Resort & Club of Orlando and The Club at Hammock Beach in Palm Coast, Florida.

Last month Sceptre began providing its e-distribution and channel-management service to 1,000 vacation-ownership/mixed use properties through a partnership with East West Resorts, a full-service resort management company in Edwards, Colo. The recent agreements with The Ginn Company and East West Resorts substantiates that Sceptre is filling a much-needed service to this growing market segment.

“The Ginn Company realizes the significant differences in marketing an upscale mixed-use product vs. a typical free-standing hotel, and turned to Sceptre as e-distribution specialists to help them increase electronic bookings and capture greater market share,” said Mark Ozawa, Sceptre VP.  “Each property is unique, and its individual characteristics must be taken into account when marketing it on the various electronic channels. At Sceptre, we strategize and then advise on positioning, rates, which Web sites or channels to pursue, and driving top line revenue for everyone involved.”

Earl Hewlette, COO of Ginn Hospitality, said Sceptre was selected from among 20 companies for the contract for its dedicated team and strong roots in hotel operations and travel distribution technology.

Perfect partnership

“The Ginn Company was looking for superior technology and the best partner in the business,” Hewlette said. “After six months of intensive interviews with 20 different providers, we believe that we have found both in Sceptre.”

Understanding Ginn Hospitality’s “partnership” concept was one of the many key elements that made Sceptre stand out from its competitors, Hewlette said.

“With the strength Sceptre has in place, their ratio of Strategic Distribution Managers to hotels, their regular communications with our staff, and their expertise in Internet marketing, we are confident that together we will accomplish our goals quickly,” Hewlette said.

Reunion Resort & Club of Orlando, situated near the heart of Central Florida’s theme park corridor, is scheduled to open in January 2004.  The property, which is within minutes of Walt Disney World, will offer the unique combination of increased living space, with one- and three-bedroom luxury resort residential villas situated directly on golf courses designed by Tom Watson and Arnold Palmer.

The Club at Hammock Beach, an upscale residential/resort community which opened in July 2003, features three- and four-bedroom luxury oceanfront suites with access to a 22,000 square foot spa, a $6 million water pool and fantasy complex, an 18-hole Jack Nicholas golf course and more than 50,000 sq ft of indoor and outdoor flexible meeting and function space.  Guests of the vacation-rental facility enjoy all of the privileges of private club membership.

Consulting made simple

Connie Rheams, Sceptre Managing Director, Business Development and Marketing, said Sceptre’s Strategic Distribution Managers are working hand-in-hand with Ginn executives to determine which distribution channels are most appropriate for their properties and help them create strategies that will allow them to maximize their production through each of the channels.

“Our focus for these two distinctive properties is on education, training, channel management and revenue management,” Rheams said. “Not only will this give Reunion Resort & Club and The Club at Hammock Beach an extra edge over the competition, but it will better help them to understand what moves markets and identify the many issues that affect travel trends and travel patterns.  At Sceptre, consulting and advisory services take precedence.”

About The Ginn Company
The Ginn Company engages in resort development, real estate sales and golf course management and construction within its master-planned communities. The company’s principals have more than three decades of experience in creating extraordinary large-scale, recreation-oriented resorts, including Wild Dunes and Dunes West in South Carolina and Sandestin on north Florida’s “Emerald Coast.”  Current Ginn Company resort projects include Reunion Resort & Club of Orlando and The Club at Hammock Beach in Palm Coast, Fla.  Other Ginn communities include RiverTowne Country Club in Mt. Pleasant, S.C., and luxury Club community Tesoro, Waterford on the St. Lucie and Watersong on Hutchinson Island all situated on Florida’s historic “Treasure Coast.”

About Sceptre
Since 1987, Sceptre has helped chains, management companies and independent hotels and resorts increase their sales and profits through GDS representation, private-label voice reservations and consulting services. Sceptre provides electronic distribution power and expertise previously reserved for branded or franchised hotels, with state-of-the-art reservations technology and a strong commitment to customer service and support. Sceptre is one of the key business units of SWAN Inc., a multi-service company focused on the hospitality industry. Other hospitality services of SWAN include Richfield (hotel management), Shield (insurance and risk management) and Source (procurement of operating supplies and FF&E). Swan Inc. is headquartered in Denver with approximately 1,000 employees. The company’s shareholders include City e-Solutions Limited (CES) listed on the Hong Kong Stock Exchange, and Millennium & Copthorne Hotels plc, a U.K.-based company listed on the London Stock Exchange, operating 91 hotels worldwide.


Mark Ozawa 
Also See: Sceptre Strengthens Positioning; Hires Connie Rheams To Lead Effort / September 2003
Resort Market Taps Sceptre For Its Proven Reservations Reach / April 2003
Sceptre Partners With Blizzard Internet To Strengthen Client Web Sites, Online Traffic / March 2003
Switch To Sceptre Has Hoteliers Reaping Revenue Rewards / Nov 2002
Switch to Sceptre Sees Soar in Reservations Bookings for Santa Fe Accommodations / July 2002
Mark Ozawa Named Vice President - SOLVE; Will Lead SWAN’s Application Service Provider Network / June 2001

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.