Hotel Online  Special Report

Safar Hotels, Inc.  Selects InnLink to Provide
Complete Reservation Services for New
Hotel Brand and Membership Organization
Hendersonville, TN and Tampa, FL – November 3, 2003 -  InnLink LLC announces the signing of Safar Hotels, Inc. for private label voice, seamless GDS, Internet, and Booking Engine reservation services to the growing list of Safar Hotels, Express Inns, and Suites. Corporately located in Tampa, FL, Safar Hotels ( is a newly formed hotel membership organization created to help bridge the gap between hotel owners and conventional hotel franchise companies. 

Safar Hotels’ mission statement is clear according to Julian Mazili, president of Safar Hotels, Inc., “Our mission is to help hotel owners take advantage of global brand identity, lodging industry technologies, and purchasing power without the albatross that some major brands apply to the franchisee in the current franchise climate.  Our decision to partner with InnLink for its completely integrated reservation services was based on its outstanding record of success with companies like ours.   InnLink’s dedicated staff is professional and innovative, and – best of all – they listen to the customer. Uniquely, InnLink knows both the hotel and reservation businesses – two very important and complimentary necessities for Safar Hotels that we didn’t find among other vendors when we evaluated outsourcing our reservation services.”

InnLink’s reservation technology offerings and superior customer service are unmatched in the reservation services industry.  All InnLink accounts receive personal service – whether chain, franchise, or independent hotel – by Account Managers and account teams dedicated to the customer. Coupled with InnLink’s Marketing Solutions Group, InnLink delivers a path for greater productivity and increased reservations.  Safar Hotels will utilize InnLink’s private label voice, seamless GDS, Internet, and Branded Booking Engine for all of its hotel properties.

Mike Young, InnLink’s president, comments that “InnLink and Safar Hotels have formed a solid partnership.  We’ve work with growing hotel organizations in the past, and are committed to Safar Hotels’ success.  They’ve come to the table at the right time with an innovative concept, and we’re honored to participate in their expansion and to provide key reservation services for their members.” 

About Safar Hotels, Inc.:

Headquartered in Tampa, FL, Safar Hotels, Inc. ( is the new hotel chain offering brand membership to medium sized hotels. The Safar family of properties (Safar Inn, Safar Inn Express, Safar Inn Hotel, Safar Inn & Suites) is built on the power of bringing independent hotel owners as well as former franchisees together to promote their hotel investments and enhance their earnings under one nationally branded chain without the hassle of excessive fees and abusive restrictions, as found with other franchises.  Safar Hotels offers commitment and support to its members through Owner and Management training, Marketing and Sales support, hotel vendor discounts, national ad campaigns, guest reward programs and access to seamless real-time central reservation system and live reservation centers (1888 47 SAFAR) through InnLink.

For more information, contact Kimberly McClure, Director of Marketing and Member Support at 813.281.4620, or at

About InnLink, LLC:

Founded in 1991, InnLink ( specializes in the processing of reservations for hotels and hotel companies including comprehensive private-label voice reservations, seamless GDS connectivity, and a variety of Internet products including a private label Branded Booking Engine. InnLink provides a real-time environment for hotel management to maximize channel-managed, reservation revenue streams.  Central to InnLink’s service is a dedication to excellence and to superior customer service and support.  InnLink is a wholly owned subsidiary of ShoLodge, Inc. (NASDAQ:  LODG) of Hendersonville, Tennessee.

For more information, contact Mike Otten, Director of Sales and Marketing, at 770.431.6828 or


InnLink, LLC
Mike Otten
Director, Sales/Marketing
PH: 770.431.6828

Also See Moonstone Hotels Increases Reservations Through InnLink / August 2003
The AmericInn® Lodging System Completes Chainwide Conversion to New Central Reservation System / July 2003
InnLink Acquires; Enters Online Web and Retail Travel Businesses / May 2003
InnLink and Launch GDS and Online Internet Reservation Services to the Bed and Breakfast Industry / April 2003
AmericInn Signs InnLink for Central Reservation System Management; Chainwide Conversion Scheduled for June 2003 / March 2003
InnLink Signs Suburban Franchise Systems’ 61 Hotels for Private Label Voice, Seamless GDS, Internet, and Booking Engine Services / Dec 2002
InnLink Creates a “Perfect Union” with GuestHouse International Franchise Systems / Aug 2002
InnLink Hires Sharryn Harewood as Director of Marketing Solutions / Aug 2002
InnLink Acquires – Internet-based Search Engine and Travel Web Site with over 25,000 Bed and Breakfast Listings / June 2002
Hospitality International's Alliance with InnLink Results in Reservations' Increase of Over 100% / May 2002 
InnLink Positions for Growth - Launches New Web Site, Increases Staff and Enhances Services / Feb 2002 
Innlink Activates Hospitality Intl's 5 Brands and 252 Properties for Voice, GDS, and Internet Reservation Services / Jan 2002 
Innlink Announces Two-Way CRS Interface with Multi-Systems, Inc. (MSI) PMS / Jan 2002 

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.