Hotel Online  Special Report



   The Renaissance Aruba Beach Resort & Casino Finalizing
a $15 million dollar Renovation and Re-branding;
Formerly Aruba Sonesta Beach Resort
ORANJESTAD, ARUBA (November 17, 2003) - The Renaissance Aruba Beach Resort & Casino is pleased to announce it is currently finalizing a $15 million dollar renovation.   From October 30 - November 2, 2003, as part of the final phase of the resort's rebirth, the property hosted 30 key travel industry influencers who participated in the resort's "Advisory Council." Throughout the weekend, discussion topics ranged from the relaunch of the "brand new" piece of paradise to raising awareness of the resort's stellar amenities, array of activities and the property's expansive physical presence. 
Among those attending the three day program were top executives from wholesale companies such as GoGo, Travelocity, Expedia, Travel Impressions and Apple Vacations, as well as representatives from meeting planner companies such as B.I. and the travel trade media including Travel Weekly and Travel Agent magazines.   The advisory council met to discuss the rebranding process and provide feedback on how the resort should be re-introduced to the travel industry. 
 Renaissance Aruba Beach
Resort & Casino
(Formerly Aruba Sonesta Beach Resort)
To show the resort's appreciation for their valuable input, members of the advisory council were treated to a VIP reception on the resort's 40-acre private island, enjoyed the property's live Vegas-style "Let's Go Latin" show and were shown the world premiere of the Renaissance Aruba's new panorama $1 million film titled, "Experience Aruba Panorama."  The panorama film is 22 minutes long and not only features breathtaking footage of Aruba, but celebrates the island's rich culture and history.  The film will be offered on five huge screens placed in a 155 degree curve (each screen measuring 66 feet wide by 13 feet high) to create a three dimensional effect and will be enhanced by superb sounds effects.  The film will be shown in the resort's Crystal Theater daily beginning November 17, 2003.  Finally, the advisory council was invited to enjoy a "sneak peak" at the resort's new Lobby Bar, named "Blue." Blue is located in the Marina Tower and serves a variety of appetizers and drinks to poolside.  The poolside lounge area will be transformed into "Blue" as day turns to evening and will feature an elegant, upscale, open air nightclub atmosphere where guests can enjoy muted blue lighting, jazz music and sip on Blue martinis while taking in the breathtaking Aruba sunset.  Blue is expected to be open to the public beginning early 2004.


The resort's extensive renovation, which began in June 2003, encompasses all guest rooms, common areas, select restaurants and lounges, pool and deck areas, and landscaping.  The renovation activities will be completed floor-by-floor, and broken into two phases.  Phase 1 of the renovations was completed in October 2003, and Phase 2 is set to be completed by Dec. 2003.

The Renaissance Aruba Beach Resort & Casino's 560 rooms and suites are redesigned with warm and inviting color schemes, including upgraded bedroom and bathroom amenities, and new soft goods, furniture and high speed internet access.  Guests can enjoy the best of both worlds when are offered a choice between accommodations at the family friendly, relaxing atmosphere of the resorts' suites at the Beach Tower, or in the Marina Tower for those seeking the nightlife and excitement of the casinos, shopping and the waterfront.

Common areas such as corridors, elevator landing areas, and the airy lobby, will also feature new furniture, carpeting, and wall coverings; all with consistent, harmonizing color tones.

The recently renovated Marina Tower pool area now features lush landscaping surrounding a cascading pool.  The refurbished deck area includes new elegant patio furniture and umbrellas. 

Finally, two of the property's restaurants, L'Escale and Brasserie, will present new fare served in a completely redecorated atmosphere. 

The Renaissance Aruba Beach Resort & Casino is located on the waterfront, just a 10-minute drive from Queen Beatrix International Airport and within walking distance of the vibrant center of Oranjestad.  The resort also offers guests exclusive access to Aruba's only private beaches on breathtaking Renaissance Island.   A private, 40-acre tropical oasis, Renaissance Island is for use exclusively by guests of the Renaissance Aruba Beach Resort & Casino.  Complimentary water taxis transport guests to the island, and towels and chaise lounges are available upon arrival.  The retreat features two private beaches and the exclusive Spa Cove which can be rented for a half or full day.  Renaissance Island also features multitudes of water sport options, tennis, a fitness room, and delicious fare served at the Seabreeze Bar and Restaurant.  Guests of the Renaissance Aruba Beach Resort & Casino can also enjoy gaming excitement in a choice of two casinos.  The casually elegant Crystal Casino offers the island's only 24-hour casino.  The Seaport Casino, the only waterfront casino in Aruba, offers all games of chance and a race and sports book with live satellite links to most major events. 

Recently awarded Aruba's top resort for overall product and service, the Renaissance Aruba features 15 restaurants serving a variety of mouthwatering fare, 3 meticulously landscaped swimming pools, a full-service spa and fitness center, 6 bars and lounges, an endless array of water sports, more than 100 upscale shops, a performance theater with a nightly live Vegas style show, a 6-theater cinema and a conference center with 22,000 square feet of flexible meeting space with state of the art technology and equipment.

Accommodations at the resort include 560 well-appointed rooms and suites in the resort's two towers, the Marina Tower and Beach Tower.  The sensational new rooms in the Marino Tower feature one king or two double beds, high speed internet access, minibar, coffee maker, safe, iron station and a step-out balcony.  Stunning new one-bedroom suites in the Beach Tower feature a king bed, a living room with a  queen sofa bed, large bathroom, a wet bar (minibar, refrigerator, microwave, and coffee maker), and a balcony or patio.  All suites have high speed internet access.  The Renaissance Aruba Beach Resort & Casino is part of Marriott and Renaissance Caribbean and Mexico Resort's portfolio of nine resorts in seven locations throughout the Caribbean and Mexico.

The information contained in this electronic mail is confidential and intended solely for the use of the individual or entity named above. If the reader of this message is not the intended recipient, you are hereby notified that any reproduction, transmittal or other dissemination of this message is strictly prohibited.

Marriott International
Also See: Rick Zeolla Appointed General Manager and Pasquale Strocchia Appointed Director of Sales and Marketing at the Aruba Marriott Resort / Aug 2003
Carlson Hotels Acquires Full Ownership of the Radisson Aruba Resort & Casino from the Aruban Government / Aug 2003

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