�Having Pablo Alcalá join our dynamic company adds an unsurpassed amount of talent,� said Dwight Hendrickson, president and chief executive officer of Unirez. �Pablo demonstrates all the qualities needed for the new Miami office, including enthusiasm and passion for the business. He has a terrific reputation in the industry, extensive knowledge and experience, and will no doubt be instrumental in our continued global growth. Establishing a strong Miami-based presence has always been an objective for Unirez and Pablo is the right person for the job.� Touting more than 15 years of business

Pablo Alcalá

�I look forward with great enthusiasm to further developing the Unirez portfolio in the Southeast USA, Caribbean and Latin America. In this highly competitive marketplace, Unirez is able to offer a combination of the absolute best technology available today, as well as friendly, competent and highly skilled customer support. This winning combination makes Unirez the total leader in the industry by helping hotels achieve the maximum possible market share and allowing them to improve their bottom line." said Alcalá.

Unirez serves more than 3,800 hotels representing 500,000 rooms around the world. Offering unparalleled control of inventory as well as 300 pre-set, point-and-click reports, including yield management, production, consumption and booking, Unirez reports are available in real time for forecasting. Clients encompass major hotel chains, leading management and ownership groups, as well as independent hotels and resorts.

To learn how Unirez makes hotels more productive, contact Dwight Hendrickson at (817) 416-5800 or visit www.unirez.com.

ABOUT UNIREZ: As a global company with a strong entrepreneurial spirit, Unirez led the online hotel reservations industry revolution into Internet-based, ASP technology. Utilizing its highly acclaimed, proprietary Hotel Factory system, its hotels are provided real-time control of data, channel management, comprehensive management reporting and future forecasting capabilities, all seamlessly through the Internet. Unirez is considered the leading source of integrated technology and management solutions, providing a vast array of reservation services to its clients including next generation seamless connectivity to the GDS. With representation in hundreds of the world�s largest Internet sites, call center specializing in private label voice services 24 hours, 7 days-a-week and a very powerful, single-screen booking engine to power proprietary hotel web sites, Unirez interfaces to many popular Property Management Systems, as well as CRM and Revenue Management solutions. Unirez represents nearly 4000 clients located in 47 countries through its network of 17 global offices including 14 international locations. Launching their company a little over 3 years ago, Unirez is debt-free, financially strong and growing. Unirez views their clients as partners and as such, offers a unique, production-based compensation plan whereby Unirez makes its money only upon generating revenue for its clients. For more information on this Dallas-based company visit www.unirez.com or call Dwight Hendrickson at (817) 416-5800.