Grow the Corporate Meetings Market
|NEW ORLEANS, LA - (November 2003). The
New Orleans Metropolitan Convention & Visitors Bureau (NOMCVB) has
partnered with fourteen New Orleans hotels to grow the corporate meetings
market in New Orleans. Focusing on a new branding position, this hotel
initiative will brand New Orleans as the best place to Meet, Sleep, Eat
This branding position focuses on the city’s key attributes that will aid in earning corporate meetings business through a focused sales effort.
“Showcasing our unique attributes is the key to selling the city,” proclaimed J. Stephen Perry, President of NOMCVB. “Through the pooling of funds, we were able to maximize our exposure to corporate meeting decision-makers which will ultimately benefit the entire hospitality industry.” Perry goes on to explain that this is the second step in a move to market the city in the post-9/11 arena. Phase I focused on the sales calling blitz earlier this year. Phase II consisted of the “New Orleans Lagniappe” staggered mailing. Phase III consists of entertaining key respondents with WOW Tours to New Orleans to demonstrate what our distinctive city has to offer.
“September 11th changed the way we all do business,” stated Paul D. Buckley, GM/Vice President of Hilton New Orleans Riverside. “This initiative shows how hotels and the NOMCVB can cooperate to earn business for the city that benefits the entire tourism industry. Tourism is our livelihood, we have to protect and grow it in every way.”
Kent Wasmuth, NOMCVB Vice President of Convention Sales, is optimistic with the early results. “With the campaign entering its fifth week, it has yielded 779 responses, including 115 very interested inquiries, 19 true leads and one official piece of business for June 2005. This clearly demonstrates that New Orleans remains a strong meetings destination in spite of the current economic conditions.”
The campaign, which yielded a first-time cooperative
effort from leading hotels, earned the support of key New Orleanians Emeril
Lagasse, who lent his assistance to draw meetings to New Orleans, and New
Orleans native artist, Dr. Bob, whose artistic style created the local
folk art look.
Jeffrey S. Zehnder, President/CEO of Zehnder Communications, who worked with the initiative to concept and develop the project. “This is truly a first time for New Orleans’ hospitality community to come together to this extent, and it is paying big dividends.”
The New Orleans Metropolitan Convention and Visitors Bureau markets and promotes the city of New Orleans as a top-tier destination for leisure travel, meetings and conventions. The non-profit organization also partners with state and local economic-development efforts to help attract and retain new business the region. Through NOMCVB leadership and member programs, the New Orleans hospitality industry generate s more than $4.5 billion annually, attracting eight million visitors to the city each year. The NOMCVB was founded in 1960, and today has more than 1,200 members.
Zehnder Communications, Inc.
New Orleans, LA 70130
|Also See:||Dallas Hoteliers, CVB Staff and Mayor Laura Miller Blitz Chicago Based Associations; Fight Hard to Maintain Convention Fair Share / September 2003|
|Pittsburgh's New Convention Center Has booked 30 Conventions in 2003, Exceeding the Projected 20 for the First Year of Operation / September 2003|