Hotel Online  Special Report



 Survey Confirms the Importance of Music in Hotels; 
Musical Atmosphere an Integral Part of Guest
Satisfaction at Conrad Hotels
Brussels (November 24, 2003) - Conrad Hotels, the luxury brand of the Hilton family, announces the results of "Fine Tuning Conrad" - its music survey conducted during the summer of 2003 among its guests in the company's European and Asian locations. Hotels participating in the survey included the Conrad Bangkok, Conrad Cairo, Conrad Hong Kong, Conrad Brussels and Conrad Centennial Singapore. 
Conrad Hotels is committed to developing in each of its properties an exceptional music environment.  A recent success is the new Conrad Bangkok, where the music selection has caused quite a stir in the city, in particular due to the music selection and live performances at the popular Diplomat Bar and the '87' Restaurant and Bar.

An analysis of over 5,000 responses from guests clearly illustrates that those who stay in Conrad hotels have a strong opinion on the type of music they prefer to hear and when they want to hear it. The results showed noticeable demands for

Conrad Bangkok
All Seasons Place
87 Wireless Road
Bangkok, Thailand
different types of music in various locations of the hotel and at different times of the day and night.

Clem Barter, President of Conrad Hotels, commented: "This survey shows that our guests know exactly what they want. That is why we are taking their responses so seriously. Their satisfaction and well-being is our priority. Given the detailed responses and excellent suggestions, it is clear that the musical atmosphere in our hotels is an integral part of their stay."

Classical music during the day in bars was a clear hit, requested by 49% of the guests, whereas a modest 9% wanted classical music in the bar at night. As anticipated, 91% of the votes wanted livelier, non-classical music in the bars in the evening. 58% of responses indicated a preference for classical pop and contemporary music and 28% of the votes were cast for jazz genres.

In the restaurants, there was a surprisingly high demand for classical piano and strings, taking 33% of the votes, while other musical tastes had low showings.  In public areas there was a strong desire to hear classical and jazz (82%).

Guests commented that they had a preference for more live performances and "theme nights", playing retro music in the bar and the possibility of "chill out lounges" late at night in selected locations. Other guests requested more regional music reflecting the hotel's local culture, personal in-room CD players (one of the latest Conrad Hotels standards currently being implemented worldwide), and a Conrad CD collection of selected music.

The number one winner at Conrad Hotels is indisputably the piano. A passion for all sorts of piano music - whether classical, jazz, show tunes or live performances was highlighted in guest commentaries. Other top favorites were smooth jazz, general classical, jazz divas and crooners.

The multiple choice questionnaire asked which type of music guests wished to hear during the day and night in assorted parts of the hotel. It involved 25 types of music. Global Mirror Research, headed by American journalist and researcher, Melissa Rossi, conducted the research.

With this survey, Conrad has confirmed the importance of music in its hotels and is reviewing the musical environment it offers in all if its hotels to meet guests' expectations.  In the future, Conrad Hotels is committed to the ongoing monitoring of musical choices in the different locations and will on a regular basis be consulting specialists to continue to adapt to music choices, as customer tastes evolve.

With award-winning properties in the United States, United Kingdom, Ireland, Belgium, Egypt, Turkey, Bali (opening Q1 2004), Hong Kong, Singapore, Thailand, Australia and Uruguay, Conrad has 15 luxury business and resort hotels that welcome guests in exotic and cosmopolitan destinations around the world.

Conrad Hotels
Also See: Conrad Opens 15th Luxury Hotel in Bangkok, Thailand; Greg Meadows, Opening General Manager / Jan 2003

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