Hotel Online  Special Report


GSI Completes Large Scale Caribbean Resort
Signage Conversion in Record Time

Greensboro, NC, November 10, 2003 – GSI (Graphic Systems International) today announces the completion of the massive signage conversion project of “The Westin Resort at Our Lucaya Beach and Golf Resort” and “The Sheraton at Our Lucaya Beach and Golf Resort” a sprawling 372-acre, 1260-room resort complex on Grand Bahama Island. The initial mobilization of this project, including site evaluation, design, fabrication, and installation of all essential identity and wayfinding signage for both brand identities, was completed in an astonishing nine weeks.

The scope of this project was especially challenging given the time frame because the property conversion created two new property identities - one for The Westin Resort and one for The Sheraton Resort. There were also two new points of guest arrival each with its own identity and wayfinding specifications. We conducted our site survey using digital photography integrated with architectural documents and our proprietary design process to create new design documents. We then used internet connectivity to present the design concepts and achieve agreement with the ownership group of Hutchison Whampoa Group of Hong Kong, their Freeport, Grand Bahamas location, and Starwood Hotels & Resorts Worldwide, Inc. in White Plains, NY.

Both the exterior and interior signage was manufactured at GSI’s state of the art fabrication facility in Greensboro, NC. Tom Wood, General Manager, at GSI said, “We developed this facility to be able to respond to our customer’s needs regarding large scale custom signage like this as well as smaller, more routine signage maintenance that is so essential to maintaining consistent brand standards. We are proud that Starwood Hotels & Resorts Worldwide, Inc. and Hutchison Whampoa Group of Hong Kong trusted GSI’s design, fabrication and project management processes to successfully complete such a large scale project.”

The “Our Lucaya” resort complex now has two distinct areas The Westin at Our Lucaya Beach & Golf Resort and Sheraton at Our Lucaya Beach & Golf Resort. Together they total 372 acres, 1260 rooms, two championship 18-hole golf courses, expansive spa and fitness center and 14 themed restaurants and lounges.

GSI based in Greensboro, NC specializes in niche markets such as the Hospitality and Resort Industries, Healthcare, Institutions and Universities throughout the US and Worldwide requiring the highest quality in custom signage.



Terri Brown
7 Lockheed Ct.
Greensboro, NC
Ph. 336-662-8686
Fax 336-662-8690

Also See GSI to Design, Fabricate, and Install Signage For Hard Rock Hotel’s First Urban Hotel / October 2003
GSI Completes Comprehensive Signage Contract For the Westin Charlotte Hotel / September 2003
GSI Provides Signage Program for The W San Diego Hotel / December 2002
Graphic Systems International Completes Interior and Exterior Sign Design to Complement Starwood’s New Renovation Program / Nov 2000
Graphic Systems International Battles Winter Weather To Complete Signage Conversion For Four Points Sheraton Minneapolis / July 2000

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