Hotel Online  Special Report


Introplus Unveils Social Networking
Software for Travel Industry
Software enables travel operators to develop social networks
among their customers and create value-added services
based on those networks 

Orlando, Fla., Nov 17, 2003 — Introplus, a pioneer in business and social networking software, today announced general availability of Introplus Travel 1:1, a new version of Introplus 1:1 – the company’s acclaimed online software solution – that has been optimized for the travel-and-hospitality industry.  Introplus announced the new product today at the PhoCusWright Executive Conference, the premier travel-industry event in Orlando, Florida.

The new product introduces Introplus 1:1 to a market that is well-suited for online social networks.

“The immense popularity of online social networks has led many innovative technology vendors to explore viable commercial applications,” said Greg Jones, formerly CEO of WorldRes. “The travel industry, which has long thrived on the power of `offline’ social networks, is a potentially large commercial market for online communities, and Introplus appears to be the first mover in this space.  Today’s announcement at PhoCusWright is exciting news for an industry that has been searching for new approaches to customer retention, and new sources of revenue.”

“Software services like Introplus Travel 1:1 represent a major part of the future of all travel packaging, particularly where travel requires or includes ten or more people unknown to each other,” said Richard Eastman, a travel industry consultant for The Eastman Group. 

Introplus Travel 1: 1 is a Web-based product that enables business and social networking at hotels, on cruises or for special interest groups such as loyalty program members or timeshare participants.  The profile-based matching capability of Introplus 1:1 creates "groups within groups" and allows members of those groups to connect, build trusted relationships and increase the overall value and enjoyment of their experience before, during, and after a specific event.  Travel operators and event producers that provide Introplus Travel 1:1 benefit in several ways:  deeper, richer customer data, more satisfied customers, earlier repeat bookings, and new marketing opportunities resulting in additional revenue streams.

Founded in 2002, Introplus has had early success in deploying its software at conferences and industry events, such as DEMO, The New Workplace, and Planet 802.11.  The introduction of Introplus Travel 1:1 represents a major new market opportunity for a technology that has been tried and tested in the most challenging deployments and venues. 

“We’re thrilled with the release Introplus Travel 1:1,” said Deborah Grove, CEO and founder of Introplus.  “After successful runs at high-visibility, well-trafficked conferences, we are finally ready for prime time in one of the most promising markets for our product.”

Introplus Travel 1:1 is currently available as either an ASP solution or, through a site license agreement.  Pricing is structured based on the number of users per event or volume per year.

About Introplus

Introplus is an innovative company offering one-to-one and one-to-many relationship building tools for travel operators and event producers.  The company ‘s web-based platform enables travelers to cultivate trusted relationships based on shared interests.  Introplus’ mission is to create enriching experiences for travelers and new revenue streams for travel operators. Introplus is a privately funded company based in Silicon Valley, California. For more information, call 650-368-3115 or email or visit our website at

See us at the PhoCusWright Executive Conference in Orlando Nov 17-18.



Danny Hudson
Vice President, Marketing/Travel 
(203) 894 8651

Also See: Hotel Operators Turn Back to Technology to Help Provide Efficiency and Management Solutions / November 2003
Hotel Operators, Tech Vendors Benefit from Trend Toward “Virtual Companies” That Deliver Cost Effective, Best-of-Breed Services / September 2003

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