Customized Online Direct Mail System
|DENVER (Nov. 21, 2003) – Incite Response has launched PressStart, a
new, online direct mail management system that makes sending high-quality,
personalized, printed direct mail as easy as sending an e-mail message.
PressStart (www.presstart.com) is the first easy-to-use Web interface that lets direct mail marketers create and launch fully customized mail campaigns in seven simple steps:
“We’ve found that many clients produce ‘micro-mailings’ of under 1,000 pieces, and PressStart is a way to make those projects fast and efficient,” said David Metze, president of Incite Response. “Now marketers can produce these mailings off their desktop, on the fly.”
PressStart has no minimum order quantity. Turnaround is as fast as 14 days, allowing for last-minute offers. Incite Response’s address services include address standardization, address cleanup and return mail processing to avoid mailing to undeliverable addresses a second time.
For small, frequent mailings, PressStart’s “copy campaign” feature allows users to duplicate an entire campaign and add slight variations. Marketers can schedule customized monthly mailings to the same list of recipients in just a few minutes.
PressStart also allows users to integrate Incite Response’s MYLINK personalized URL. MYLINK, which Incite Response created in April, places the recipients’ names right in the URL and directs them to individual Web pages that are personalized with their interests and information.
In addition to mailings, customers can use PressStart to produce brochures on an as-needed basis. Because there is no minimum order, clients can order only what is needed, reducing waste and outdated marketing materials.
For a free online demonstration of PressStart’s capabilities, call David Metze at 720-493-1020.
About Incite Response
Incite Response provides successful, turnkey direct mail and e-mail solutions to hospitality clients across the country by incorporating highly personalized recipient information and managing each campaign from concept to delivery. Based in Denver, Incite Response offers strategy, design, writing, printing and delivery of direct mail and e-mail programs for clients including large multi-unit operators like ResortQuest International and unique individual resorts like the Grand Geneva Resort. Incite Response can be reached on the Web at www.inciteresponse.com or by phone at 720-493-1020.
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