November 3, 2003 - Holiday Inn and Marriott are Americans' favorite hotel chains, according to a recent study by Opinion Research Corporation . In the national study of 1,034 adults, Holiday Inn was preferred by 18%, Marriott by 16%. All other hotels were chosen by fewer than 10% of respondents.

Among the study's other findings, Holiday Inn is more popular than average among 18-24 year olds (31%), adults living in rural areas (26%), adults in the Midwest (23%) and those with a high school education or less (23%). However, even among the most-affluent and best-educated, Holiday Inn is tied for second place with Hilton, with Marriott the favorite. Marriott enjoys above-average numbers among adults in the West (21%) and those living in households earning $75,000 or more annually (23%).

"If you could stay at any hotel chain of your choice, which ONE would you pick?" 

• Holiday Inn 18%
• Marriott 16%
• Hilton 8%
• Best Western 6%
• Hampton Inn 4%
• Hyatt 3%
• Ramada 2%
• Days Inn 2%
• Sheraton 2%
• Motel 6 2%
• Radisson 2%
• Super 8 2%
• Westin 2%
• Comfort Inn 2%
• Other hotels 13%
• Don't know/No favorite 16%