Hotel Online  Special Report



If You Could Stay at any Hotel Chain of Your Choice,
Which One Would You Pick?
Holiday Inn and Mariott Are Americans' Favorite Hotel Chains

November 3, 2003 - Holiday Inn and Marriott are Americans' favorite hotel chains, according to a recent study by Opinion Research Corporation . In the national study of 1,034 adults, Holiday Inn was preferred by 18%, Marriott by 16%. All other hotels were chosen by fewer than 10% of respondents.

Among the study's other findings, Holiday Inn is more popular than average among 18-24 year olds (31%), adults living in rural areas (26%), adults in the Midwest (23%) and those with a high school education or less (23%). However, even among the most-affluent and best-educated, Holiday Inn is tied for second place with Hilton, with Marriott the favorite. Marriott enjoys above-average numbers among adults in the West (21%) and those living in households earning $75,000 or more annually (23%).

"If you could stay at any hotel chain of your choice, which ONE would you pick?" 

Only hotel chains with at least 2% shown

  • Holiday Inn 18%
  • Marriott 16%
  • Hilton 8%
  • Best Western 6%
  • Hampton Inn 4%
  • Hyatt 3%
  • Ramada 2%
  • Days Inn 2%
  • Sheraton 2%
  • Motel 6 2%
  • Radisson 2%
  • Super 8 2%
  • Westin 2%
  • Comfort Inn 2%
  • Other hotels 13%
  • Don't know/No favorite 16%
The "Favorite Hotel" study was conducted by Opinion Research Corporation's CARAVAN(R) among a nationally representative sample of 1,034 adults August 15-18, 2003. The study has a margin of error of +/- 3% at the 95% confidence level.

Jim Daniels
Opinion Research Corporation
Also See: Bathroom Is Barometer of Hotel Cleanliness According to New Survey / Nov 2002
Internet Access and Cleanliness Top Guest Demands for a Hotel Room / Nov 1999

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