Hotel Online  Special Report



   Three Key Components of Crowne Plaza Hotels and
Resorts Meeting Package Help Grow Group
Meetings by 55% over 2002
Atlanta, Georgia - November 24, 2003 - Crowne Plaza Hotels and Resorts, part of InterContinental Hotels Group, was identified by meeting planners as the hotel brand with the greatest potential to increase group business share in 2004, according to the UBS Investment Research First Meeting Planner Survey.  This ranking, according to recently released survey results, reflects the response of the meeting planner community to Crowne Plaza's "The Place To Meet" positioning introduced just one year ago. 

"We are extremely pleased that Crowne Plaza was identified by our most important customers - meeting planners - as the brand they expect to dramatically increase their business with in 2004," said Kevin Kowalski, vice president of brand management, Crowne Plaza Hotels and Resorts.  "This is a key indicator that our new focus as 'The Place To Meet' directly addresses the most important needs of meeting planners."

In November 2002, Crowne Plaza introduced "The Place To Meet" meetings package which consisted of three components:

  • 2-Hour Response Guarantee - an industry-first 2-hour response by Crowne Plaza hotels to Request for Proposals (RFPs)
  • Crowne Meetings Director - a single point of contact throughout the meeting experience, who is a senior-level hotel staff member and a Certified Meeting Professional designation, to ensure the success of an event
  • Meetings Daily Debrief - a daily briefing document with updated totals on expenses including contracted billing, budget consumed to date and estimated final billings
"Over the past year, Crowne Plaza has made a commitment to the meeting planner community and after extensive research, we put the necessary resources in place to ensure that our meeting services product is better than any other brand," said Kowalski.

Crowne Plaza has already seen increases in meeting planner business, with the brand's Global Sales team increasing their room night contribution from group meetings by 55% over 2002. 

The First Meeting Planner Survey was conducted by UBS Group, a global, integrated investment services firm.  More than 5,500 meeting planners in North America and Europe were surveyed.

Six Continents Hotels, Inc., a member of the InterContinental Hotels Group(tm) and a subsidiary of InterContinental Hotels Group PLC of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)], owns, manages, leases, or franchises more than 3,300 hotels and 514,000 guest rooms in nearly 100 countries and territories. 

InterContinental Hotels Group
Stephanie Bezner
Also See: Crowne Plaza Hotels And Resorts Designs New Services For Small- To Mid-Sized Meetings / November 2002

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