Hotel Online  .Special Report

UniFocus Launches ACTIONScope™ to Compliment
its Suite of Sophisticated Reporting Capabilities
Enhanced Guest, Meeting Planner and Employee Feedback Programs Will
Significantly Aid Those Seeking an Edge in the Industry’s Recovery
DALLAS — Nov. 4, 2003  — UniFocus today announced that it has launched ACTIONScope™, an enhancement to its guest, meeting planner and employee satisfaction measurement services.  ACTIONScope is an advanced project management application.  Items identified in any of UniFocus’ satisfaction measurement services requiring follow up are easily assigned to a responsible party through a few simple clicks. Management is then provided with continuous monitoring of the progress on corrective measures until they are resolved.  It also provides monitoring of on-going projects that can slip past an organization due to the pressures of day-to-day events.  All of this occurs on UniFocus’ fully hosted and managed Web-based reporting platform. Now, issues that drive the advantage of customer and employee loyalty need never to fall through the cracks again. 

With recovery for the industry predicted in the coming year, effective execution of the kind of service delivery that leads to long-term loyalty has become increasingly important. “There are many indicators that tell us loyalty in key segments of the industry has shifted during the down turn of the past two years,” said Mark Heymann, chief executive officer of UniFocus. “As the industry enters this recovery period, we see significant opportunity for those who excel in delivering service to capture additional market share.  Business and leisure travelers will be re-shopping for their preferences during the recovery because the overall economy will continue to force them to do so.”

ACTIONScope provides for the tracking of progress across various management levels, from department heads, to general managers, up to executive offices at corporate headquarters. Management will also have the benefit of tracking  “time to correction” to aid in the establishment of best practices for their organizations.

Additional benefits of ACTIONScope to hospitality management are numerous. 

  • No more lists of phone calls to make to staff. 
  • No more wondering if e-mails are ever read in a timely manner. 
  • No more lost ideas because another event sidetracked the thought before it could be discussed. 
  • No more wondering if directives are being carried out. 
  • No more wondering about progress on continuous improvement items, as well as many more. 
The benefits of ACTIONScope in developing guest loyalty are significant.  Imagine a guest who is confident that upon their next return items that were less than satisfactory in their last stay will have been recognized and addressed.  With this management tool, and the organization’s commitment behind it, guests will now have the power to improve their experience with each stay.

“Our customers have told us they think of many things they would like to see happen when reading their online feedback reports,” said Joe Sullivan, president of the FOCUSED Scorecard division at UniFocus.  “But, they admit that due to many factors, not everything they think of gets put into action and not every action gets done.   They are reminded of this when they see issues repeatedly come up in their feedback reports.   We wanted to give them a real-time tool that allows them, at the ‘point-of-thought,’ to address and assign tasks with the peace of mind of accountability.”

ACTIONScope is available today to be customized with any UniFocus satisfaction and measurement services for guests, meeting planners and employees.

About UniFocus (

Based in Dallas, UniFocus solely serves the hospitality industry in the U.S. and overseas.  Its executives collectively bring over 100 years of direct hospitality experience to the table.  UniFocus offers full-service operational analysis, financial and labor management applications, as well as staff, meeting planner and guest satisfaction measurement programs executable across a wide variety of technology platforms.  The resulting database allows UniFocus to uniquely correlate and benchmark each client’s performance to their particular competitive markets.  Enhanced reporting capabilities allow hospitality executives to have a “total picture” overview of their operations.

UniFocus is a Microsoft® Certified Partner, an affinity partner of the International Association of Conference Centers, a business partner of the International Association of Convention & Visitors Bureaus, and an allied member of the American Hotel & Lodging Association. 



Randy Crabtree
V. P. Public Relations & Marketing Communications 
1330 Capital Parkway
Carrollton, TX 75006
Phone: 972-512-5158
Also See: MEETINGScope™ By UniFocus Destined to Become the Industry Standard for Successfully Managing Meeting & Convention Revenue Streams / September 2003
Meyer Jabara Hotels Selects UniFocus’ Comprehensive Suite of Guest, Meeting Planner and Staff Satisfaction Measurement Services / September 2003
UniFocus to Demonstrate the Latest in Meeting Planner Satisfaction Management Technology at the IACVB 89th Annual Convention / July 2003

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