Hotel Online  Special Report

-'s Elite Partner Program
Boosts Bookings 
December 8, 2003 - TravelHero, the leading online lodging reservation specialist and full service travel agency, recently announced the introduction of its featured hotel program, Elite Partner, currently offered by over 300 hotels in 165 cities worldwide.

Elite Partner is’s featured hotel program that allows properties preferred placement on their respective city pages in exchange for a special discounted rate offered exclusively to TravelHero customers.  The program does not operate on a net rate model, but rather on a standard 10% commission schedule, according to company officials.

Each TravelHero Elite Partner property receives a number of added benefits when it chooses to participate in the program, including priority placement at the top of the TravelHero city page, an eye-catching icon identifying the property as offering special rates, no special inventory to maintain, and inclusion in TravelHero’s Internet distribution programs.  Each partner also receives six free photos of the property, an individual listing featuring detailed property description, map and photos, and worldwide exposure to over  2.5  million TravelHero users per month.

"We are big fans of Travelhero,” said Eric Barber, Director of Franchise Operations for Days Inn Canada. “This program gives our hotels first-class exposure.  From a hotel perspective, it is the perfect compromise to a non-merchant scenario."

 According to TravelHero CEO G. Matthew Johnson, "Our Elite Partner hotel program provides value to our online consumers and drives more bookings to the featured hotels. In one chain test, bookings were up 22% over last year.  We are in contract negotiations with selected chains that will increase the number of our Elite Partners to 1,000 by the first quarter of  2004 and we plan on expanding the selection in the near future."
For more information about or the Elite Partners program, please contact Debbie Haines, Hotel Product Manager, at (480) 946-5100 X208 or by email at

TravelHero, the company, was founded in 1995 and is headquartered in Scottsdale, Arizona. was launched in 1999 as a full-service travel site offering traditional and expanded services to its online customers that include reservation options not available through any other online resource.  In addition, the company has developed a technology platform that can be integrated seamlessly into a client’s online site to provide its customers with extensive reservation functionality.  What the client receives is the full scope of  TravelHero online presence under the client’s own name.  Today, TravelHero has become recognized in the travel industry as the leader in destination marketing.  For more information, visit


Vince Heald
Dennis Ellman
(858) 453-9600

Also See Travel Hero Launches New Online Packages Designed Exclusively for Vacationers / September 2003
TravelHero Acquires / August 2003 Reservations Jump Over 400% / December 2001
Athens, Georgia CVB Website Selects for Accommodation Database and Reservations System / Dec 2001 with Database of Over 100,000 Lodging Properties Enters Internet as Full - Service Travel Site / June 1999 
IACVB Names as the Default Booking Engine on IACVB’s Web site / July 2001 

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