Hotel Online  Special Report
Hostmark Hospitality Group Selects Hotel Site ToolkitTM
and Starts by Launching the Edgy,
New Amalfi Hotel Chicago
Phoenix, December 16, 2003 -- Hotel Site Toolkit™, a product of Blue Square Studios, has been selected as the website management tool for managed properties under the Hostmark Hospitality Group. Their first hotel site was launched for the edgy, new boutique hotel - Amalfi Hotel Chicago, located in Chicago’s trendy River North District.  (  Blue Square Studios will be launching four additional Hostmark properties in the next two months, with plans to redesign and launch additional Hostmark managed properties in 2004.

The Hotel Site Toolkit™ solution consists of a suite of hospitality specific modules that when combined provides hoteliers with an affordable, fully integrated system that manages many of the hoteliers’ online initiatives. Currently the Content Management v2.0 module is available for hoteliers to easily manage content on their website through a simple user interface. In January 2004, two additional modules will be released to manage reservations from multiple online distribution channels from a single dashboard. Also scheduled for 2004 release are modules to address e-marketing, the group sales process and personalization.

“Choosing to standardize our managed properties with Hotel Site Toolkit™ was by far the most logical decision for our needs.  There is nothing on the market quite like it for the cost, value and exceptional design quality,” said Tim Pigsley, Vice President of Marketing for Hostmark Hospitality Group.

”The Hotel Site Toolkit™ allows our properties to make instant changes, while keeping the hotel’s branding in tact and allows corporate to approve all changes before they go live. The process becomes fluid without the bottle-necks that normally occur when all updates are left to one department or outsourced,” he added.

“Through our talented design staff and the flexibility of our Hotel Site Toolkit™, we are able to deliver distinctive sites that produce results for the vast hotel types that Hostmark Hospitality Group manages.  From urban boutiques to suite hotels to luxury resorts, Hostmark Hospitality Group is a client with varying web site management needs and we are pleased that we can provide them with a product that fulfills all of them,” said Shane Ettestad, President of Blue Square Studios.

About Hostmark Hospitality Group
Hostmark Hospitality Group is one of the largest independent third-party management companies in the United States, operating hotels and resorts throughout the US, Canada, and Middle East.  For more information on Hostmark Hospitality Group visit their web site at

logoAbout Blue Square Studios
Blue Square Studios is a provider of business solutions for the Hospitality Industry.  By combining its Hotel Site Toolkit modules with their award-winning designs, Blue Square Studios delivers revenue-generating websites and extranets for clients of all sizes. Blue Square Studios’ clients include Hostmark Hospitality Group, Hilton Hotels Corporation, L’Auberge de Sedona, Woodfin Suite Hotels and Marriott. For more information please visit


Blue Square Studios
Shane Ettestad, President

2425 E. Camelback, Suite 950
Phoenix, Arizona 85016
(P) 602-346-5040
(F) 602-346-4049
Also See: Blue Square Studios’ Hotel Site Toolkit Selected as Core Internet Technology for L’Auberge de Sedona / Sept 2003

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