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  Travel Industry Association of America’s Forecasting
Americans Will Take 213.4 million Person-trips this Winter;
Increase of 2.3% Over 2002-2003 Winter
WASHINGTON, DC --  According to the Travel Industry Association of America’s (TIA) Winter 2003-2004 Travelometer forecast, Americans will take 213.4 million person-trips this winter season (December, January and February), an increase of 2.3 percent over last winter. A person-trip is one person on one trip traveling 50 miles or more from home, one way.

"Increased economic activity and a rise in consumer confidence are paving the way to a strong winter travel season. Travel and tourism’s recovery has been uneven this year, but the solid growth forecast for business and leisure travel is a positive sign as we enter 2004," remarked Dr. Suzanne Cook, senior vice president for research for the Travel Industry Association of America.

A noticeable increase in business travel volume (3.7%) contributed to the growth in overall travel volume for the winter 2003-2004 season. Americans are expected to take more than 31 million business trips this winter season. The increases in business travel come against a backdrop of steady annual declines since 1999 that have left the business travel sector severely depressed.

Travel remains high on Americans’ activity list, with leisure travel expected to grow by 2 percent this winter season. Americans are expected to take nearly 164 million leisure person-trips in winter 2003-2004. This is the first increase after the surge in winter leisure travel following the attacks of 9/11, when Americans felt a strong desire to be with family and friends.
NOTE: The results of TIA’s Winter 2003-2004 Travelometer are based on TIA’s seasonal travel forecasting model developed in partnership with Global Insight, Inc.

TIA is the national, non-profit organization representing all components of the $529 billion travel industry. TIA's mission is to represent the whole of the U.S. travel industry to promote and facilitate increased travel to and within the United States.

Cathy Keefe 
Also See: Americans Still Plan on Traveling this Summer But Many Aren't Sure When or Where They're Going / June 2003
State of Hawaii Leader in State Tourism Office Spending with a budget of $56 million for 2002 - 2003, Number two is Illinois with a budget of $49.7 million / June 2003
Travel Industry Association of America Forecasting Business Travel Turnaround by 2003 / July 2002

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