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Two Thirds of Total Reservations Originate
in U.S.
NEWYORK, December 8, 2003 - Small Luxury Hotels of the World is
forecasting $55 million dollars in global reservations for 2003 representing
a 5% increase over 2002.
This figure brings SLH reservations within 10% of the pre-9/11 high
of $60 million.
"We are very pleased to see our global reservations returning to pre-9/11
highs. It is encouraging for SLH and the travel industry as a whole,"
commented Managing Director Brian Mills.
More interesting SLH facts:
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Despite post 9/11 travel fears and an economic downturn, two-thirds of
all SLH guests originated from within the USA. Next in line is 11%
from within Britain and a further 10% from within the rest of Europe; 6%
from the Far East and Australia and 2% from Mexico and Latin America.
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2/3 of trips to SLH properties were for leisure leading the average length
of stay to 2.3 nights with an average rate near $300 pr/nt.
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SLH maintains a dedication to the travel trade as 80% of all reservations
are made through travel agents. 12% are made via the Internet.
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SLH now comprises approximately 17,000 rooms
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The average size of an SLH property is around 50 rooms
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Of the total (note: some hotels will appear in several categories)
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27 are located in capital cities
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38 are small island destinations
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40 are golf resorts (own course, or adjacent)
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Over 100 are spa destinations (beauty and health specialists)
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Over 90 are country houses (castles, chateaux etc.)
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Around 30 are game lodges or eco/wilderness lodges
The Small Luxury Hotels of the World is an exclusive membership of over
300 independently-owned luxury hotels in more than 50 countries.
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