Hotel Online  Special Report

Two New Management Contracts Awarded
to Accor for Hotels in Pattaya
New Novotel and Mercure hotels offer choice in vibrant beach resort 

BANGKOK, 16 December, 2003 — Accor today announced two new management contracts for hotels in Pattaya, reflecting the growing popularity of Thailand’s most established beach destination with overseas and domestic leisure tourists.

The low-rise Novotel Garden Cliff Resort will offer guests 234 rooms positioned on prime beachfront property in north Pattaya near Palm Beach and Thailand’s largest hand-carved wooden temple, Wat Boran. 

The resort will have a 350sqm ballroom and two 60sqm meeting rooms for hosting corporate meetings and incentives. Two restaurants, a coffee shop and speciality restaurant, will face the beach surrounded by two split-level swimming pools. Scheduled to open in September 2004, Novotel Garden Cliff Resort Pattaya will also have one of finest spa and fitness centres in Pattaya.

The 253-room Mercure Pattaya is located between Second and Third Roads in south Pattaya close to the city’s prime dining and entertainment areas. The hotel features a modern urban-resort design and it will have an all day dining restaurant, bar and swimming pool when it opens in January 2005.

Managing Director Asia Pacific, Michael Issenberg, said the time was right for Accor to expand its growing Thailand hotel network to Pattaya.

“It has grown up as a leisure destination, offering some of Thailand’s finest golf courses, attractions and tour options. These two hotels will appeal to different market segments. Novotel Garden Cliff Resort is in a quiet corner near Naklua Bay away from Pattaya’s entertainment areas, while Mercure Pattaya is in the heart of the city near south Pattaya.”

According to Mr Issenberg, infrastructure developments by the Royal Thai Government were starting to change the perception of Pattaya as a holiday destination.

“Change is everywhere. The water quality in central to south Pattaya is better since the new sewage treatment plants came on line several years back. Transportation has improved both for road transfers from Bangkok or from U-Tapao Airport on the way to Rayong.

“U-Tapao has received a larger number of direct flights from Asia and Europe recently, helping to drive tourism growth to Pattaya. The Thai government remains committed to developing the airport as a second hub to the new Bangkok International Airport.”

During 2002 U-Tapao International Airport handled over 3,200 scheduled flights and that number is set to increase as visitor arrivals to Pattaya grow. According to the Tourism Authority of Thailand, over 2.87 million foreign tourists and 1.3 million Thais visited Pattaya in 2002 with the average length of stay three days.

Accor currently manages 18 hotels in Thailand with Sofitel Sukhumvit set to open in 2005. On Thailand’s eastern seaboard the group manages Novotel Coralia Rim Pae in Rayong and Mercure Chonburi near Pattaya.

Tom Racette
Manager PR and Communications – Asia, 
Tel: (662) 659 4535
Also See: Owners of The Royal Seminyak Bali Rebranding the Resort to Sofitel Seminyak Bali / July 2003

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