Hotel Online  Special Report



Top Executives at Leading Hospitality Companies, Intermediaries and Search Engines Participating in HSMAI Hotel
Internet Marketing Strategy Conference
Set for Miami at the Hotel InterContinental on Dec. 12, 2003

MCLEAN, VA (Dec. 8, 2003) – The Hospitality Sales & Marketing Association International (HSMAI) will launch its first HSMAI Hotel Internet Marketing Strategy Conference in Miami at the Hotel InterContinental on Dec. 12, 2003 from 8 a.m. to 2 p.m. with the participation of major hotel brands, leading search engines, third party intermediaries and keynote speakers addressing the consumer perspective.

In this intensive, interactive session, keynote speakers will set the stage for issues as they relate to the consumer marketplace, followed by panels of two senior hotel brand Internet marketing directors, two intermediaries, and two search engines, moderated by Dr. William Carroll from the School of Hotel Administration at Cornell University.
 “The response to this strategy conference has been overwhelming, which just affirms Internet marketing’s huge impact, importance and concern as it relates to the sales and marketing process,” says Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.

Conference Agenda

8:00-8:15 a.m.:
Welcome and introduction of Advisory Board – Sal Dickinson, Chair, HSMAI

8:15-9:00 a.m.:
Opening Keynote: “Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena” by Brian Murray, author and vice president of client services, Cyveillance

9:00-9:30 a.m.:
“Trademark Protection and How it Relates to Consumer Perception” by Peter Greenberg, NBC Today Show travel editor & The Travel Channel

9:30-10:30 a.m.:
General session panel/discussion topic - Keyword Bidding


  • Fairmont Hotels & Resorts, Jens Thraenhart, director of Internet Strategy
  • Carlson Hospitality, Gino Giovanelli, senior director, e-Business strategy, customer relationship management
  • Worldres, Don Smith, vice president of sales
  • TravelWeb, Scott Hyden, general manager,
  • iCrossing, Jeff Johnson, director of media
  • Find What, Dave Rae, executive vice president
10:30-11:00 a.m.: Break and Supplier Showcase

11-11:30 a.m.– “A Consumers View on Pop Up and Pop Under Marketing” – Andrew Sherry, USA 

11:30 a.m. -12:30 p.m.:
General Session panel/discussion topic - Pop Up and Pop Under Marketing

  • Claria Corporation, Pete Hagerty, director of sales
  • WhenU, Steve Baker, vice president of search marketing
  • InterContinental Hotels Group, Michael Menis, director, global marketing services
  • Wyndham Hotels & Resorts, Michael B. Wylie, vice president eCommerce
  • Travelocity, Emily Schubert, director, search & content operations
  • Sidestep, Russell Winter, vice president of corporate development
12:30-1:00 p.m.:
“Domain Name Piracy” by Peter Ripin, attorney at law, Davidoff & Malito LLP

1:00-2:00 p.m
Networking Lunch and Supplier Showcase

Sponsors of the event include:, a major web based search engine; VFM Interactive, a leading provider of interactive content solutions for the lodging and travel industry and RealMagnet, a prominent email, fax, survey company.

Participants are registered from throughout the U.S., Canada, Australia, England, Japan, Mexico, the Bahamas and Spain.

Earlier in the year, Internet marketing specialists from leading hotel companies united under the auspices of HSMAI to form a committee dedicated to the most pressing and topical issues facing the industry as it relates to Internet marketing.  Prior to the upcoming Strategy Conference, the committee held monthly phone forums to debate and address pertinent issues.

The committee’s Advisory Board members are Jens Thraenhart, director of Internet strategy, Fairmont Hotels & Resorts; Michael Davis, director of interactive strategy & development, Ian Schrager Hotels; Michael B. Wylie, vice president eCommerce, Wyndham International; Michael Hayward, director, marketing planning and automation, Four Seasons Hotels and Resorts; Mark Koehler, vice president of interactive marketing, Starwood Hotels & Resorts; James Zito, manager, interactive marketing & development, Affinia Hospitality (formerly Manhattan East Suite Hotels); Gino Giovannelli, senior director, e-Business strategy, Carlson Hospitality Worldwide; and Bill Carroll, Ph.D., visiting assistant professor, School of Hotel Administration, Cornell University.

In 2004, HSMAI will step-up its interest in the strategic solutions business by holding five Strategy Conferences, each serving unique markets and industries within travel and hospitality.  They include: Airline-Hotel Contracting (February 19-21 in Miami), Hotel Internet Marketing (April 21 in New York and December – date and place TBD), Revenue Management (June 21 in Dallas in conjunction with HITEC), and Industry Outlook Strategy Conference in conjunction with NYU (September 23 in New York).
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality and travel industry.  With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines.  Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and 60 chapters worldwide.


Hospitality Sales & Marketing Association International 8201 Greensboro Drive, 
Suite 300, McLean, VA 22102, 
phone (703) 610-9024

Also See: HSMAI Internet Marketing Committee Formed; Hotel Company Internet Executives Unite to Increase Awareness of Issues and Practices Relating to Internet Marketing / Aug 2003

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