Internet Marketing Strategy Conference
MCLEAN, VA (Dec. 8, 2003) – The Hospitality Sales & Marketing Association International (HSMAI) will launch its first HSMAI Hotel Internet Marketing Strategy Conference in Miami at the Hotel InterContinental on Dec. 12, 2003 from 8 a.m. to 2 p.m. with the participation of major hotel brands, leading search engines, third party intermediaries and keynote speakers addressing the consumer perspective.
In this intensive, interactive session, keynote speakers will set the
stage for issues as they relate to the consumer marketplace, followed by
panels of two senior hotel brand Internet marketing directors, two intermediaries,
and two search engines, moderated by Dr. William Carroll from the School
of Hotel Administration at Cornell University.
Sponsors of the event include: Hotelrooms.com, a major web based search engine; VFM Interactive, a leading provider of interactive content solutions for the lodging and travel industry and RealMagnet, a prominent email, fax, survey company.
Participants are registered from throughout the U.S., Canada, Australia, England, Japan, Mexico, the Bahamas and Spain.
Earlier in the year, Internet marketing specialists from leading hotel companies united under the auspices of HSMAI to form a committee dedicated to the most pressing and topical issues facing the industry as it relates to Internet marketing. Prior to the upcoming Strategy Conference, the committee held monthly phone forums to debate and address pertinent issues.
The committee’s Advisory Board members are Jens Thraenhart, director of Internet strategy, Fairmont Hotels & Resorts; Michael Davis, director of interactive strategy & development, Ian Schrager Hotels; Michael B. Wylie, vice president eCommerce, Wyndham International; Michael Hayward, director, marketing planning and automation, Four Seasons Hotels and Resorts; Mark Koehler, vice president of interactive marketing, Starwood Hotels & Resorts; James Zito, manager, interactive marketing & development, Affinia Hospitality (formerly Manhattan East Suite Hotels); Gino Giovannelli, senior director, e-Business strategy, Carlson Hospitality Worldwide; and Bill Carroll, Ph.D., visiting assistant professor, School of Hotel Administration, Cornell University.
In 2004, HSMAI will step-up its interest in the strategic solutions
business by holding five Strategy Conferences, each serving unique markets
and industries within travel and hospitality. They include: Airline-Hotel
Contracting (February 19-21 in Miami), Hotel Internet Marketing (April
21 in New York and December – date and place TBD), Revenue Management (June
21 in Dallas in conjunction with HITEC), and Industry Outlook Strategy
Conference in conjunction with NYU (September 23 in New York).
Hospitality Sales & Marketing Association International 8201 Greensboro
|Also See:||HSMAI Internet Marketing Committee Formed; Hotel Company Internet Executives Unite to Increase Awareness of Issues and Practices Relating to Internet Marketing / Aug 2003|