Hotel Online  Special Report

HMC Gives Hoteliers a Sneak Peek at
New CRM Software Release
NEWPORT BEACH, CALIFORNIA – December 9, 2003 – HMC (Hospitality Marketing Concepts), the leading solution provider of loyalty membership programs has given its clients a sneak preview of the latest version of ClubCentral, its proprietary CRM software application.

ClubCentral was specifically designed for the hospitality industry, to give hoteliers the marketing edge that can put them ahead of their competition.  It is a user-friendly application that allows the hotel to collect and manage client information, identify key clients, recognize business trends, selectively communicate with specific target profiles, and automate communication to clients.  Moreover, ClubCentral offers the capability to measure the effectiveness of each marketing campaign with ease.

Since its initial release, ClubCentral has evolved tremendously to serve the changing needs of HMC’s clients.  The latest version, ClubCentral Release 3.0, debuts a number of additional features, including:

  • Customizable dashboard interface, providing immediate access to key metrics such as total number of clients, F&B covers, roomnights, and revenue
  • Trend analysis capability, excellent for comparing specific time period from year to year, or to evaluate business impact before and after a marketing campaign
  • Expanded campaign functionality allowing users to personalize and customize communications by uploading graphics and templates, and a greater range of filtering parameters for even more targeted and effective marketing activities
HMC is inviting user feedback on this latest version of ClubCentral.  “ClubCentral is a very important tool for our clients.  The hotel industry relies on repeat business, and an easy-to-use, flexible, and relevant CRM application is of paramount importance in keeping a hotel close to its customers, “ said Mokhtar Ramadan, CEO of HMC.  “It is vital for us to receive constructive feedback from our clients, so that we can continue to evolve ClubCentral according to their needs and wants.”

Jirayr Kececian – Director of Sales and Marketing, Africa & Middle East, Starwood Hotels & Resorts, who recently sampled ClubCentral Release 3.0, said, “There is no doubt that ClubCentral developed by HMC, will be a product for hoteliers which will significantly enhance the way we will communicate to our customers.  HMC has delivered a well-researched CRM module with all the technical functionalities that is so user-friendly and marketing oriented that anyone can utilize it effectively.” 

HMC will launch the new ClubCentral at its client locations throughout the Middle East during the remainder of 2003, and the rest of the world in the first quarter of 2004.

ClubCentral will be released as a standalone product in March 2004.  For further information please Heather Fugger at 949-833-8000 ext 222, or via email at

ABOUT HMC - Headquartered in Southern California, HMC is the world's leading solution provider of loyalty membership programs for the hospitality and premium leisure related industries.  HMC’s programs support more than half-a million customers for a network of over 750 premier hotel and resort clients around the world, including Le Meridien, Hilton, Shangri-la, Ritz, Mandarin Oriental, Marriott, Husa and Orbis. HMC is a global company with office locations in over 60 countries including Italy, France, UK, Germany, Spain, Poland, Singapore, Hong Kong, China, UAE, Australia, Venezuela, Brazil, Canada and The United States.  More information about HMC can be found on the company's web site at or you may contact Heather Fugger at 949-833-8000 ext 222, or via email at

Heather Fugger
Hospitality Marketing Concepts
4701 Von Karman Avenue, Suite 300
Newport Beach, California USA 92660
Toll Free:  (866) 212-4HMC
(949) 833-8000 
Also See: Hospitality Marketing Concepts Adds ClubGolf to Loyalty Membership Programs / July 2003
Food and Beverage Spending in Asia Increase Despite SARS / July 2003
Loyalty Program Members in the Middle East Increase F&B Spending Despite Geo-political Situation / March 2003
HMC Selected To Develop Membership Program For Boscolo Hotels / February 2003
Sina Hotel Group Joins HMC's CLUBHOTEL Network / February 2003
Robert Fadel Appointed Vice President and Area Director, Middle East and West Asia, for Hospitality Marketing Concepts / Jan 2003
Hospitality Marketing Concepts Appoints Lucas Peng, Vice President and General Manager, Asia Pacific / Aug 2002
Hospitality Marketing Concepts (HMC) Opens New Central Reservations Office for China / June 2002

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