Hotel Online  Special Report

Raffles International Hotels in Singapore
Award Contract to HMC
NEWPORT BEACH, CALIFORNIA – December 12, 2003 – HMC (Hospitality Marketing Concepts), the leading solution provider of loyalty membership programs has been awarded the much sought-after contract for “Feed at Raffles”.

Rudyard Kipling, the 1907 Nobel Literary Prize winner who wrote The Jungle Books amongst many other notable achievements, recommended travelers to take note that when in Singapore, “Feed at Raffles”.  This quote from his travel journal From Sea to Sea Vol. V has since been adopted as namesake for an elite dining club encompassing 39 restaurants and bars at Raffles Hotel, Raffles The Plaza, Swissôtel The Stamford, Equinox Complex and Swissôtel Merchant Court in Singapore.  The new contract between Raffles International and HMC will see Feed at Raffles expand worldwide to all Raffles locations.

T. Markland Blaiklock, Managing Director of Raffles Hotels & Resorts, commented on the selection of HMC for Feed at Raffles, “We were looking for a partner who share our vision in customer service, and who has both the infrastructure and the commitment to deliver.  HMC is certainly heads above the rest on all aspects.  The consistency in service quality and professionalism throughout its organization is tremendous.”

“We are thrilled to be working with Raffles International,” said Mokhtar Ramadan, CEO of HMC.  “Feed at Raffles has tremendous potential and we look forward to taking it to new heights.  Needless to say, our latest release of ClubCentral 3.0 will play a key role in bringing the world of new technology and Raffles’ customer service traditions to a seamless union.”

HMC will be re-launching Feed at Raffles in the new year with an even more prestigious membership level with enhanced benefits.  Plans are also on the way to roll out the program at the remaining Raffles properties around the world in the very near future, and a similar product for Swissôtel properties is in the works.

ABOUT HMC - Headquartered in Southern California, HMC is the world's leading solution provider of loyalty membership programs for the hospitality and premium leisure related industries.  HMC’s programs support more than half-a million customers for a network of over 750 premier hotel and resort clients around the world, including Le Meridien, Hilton, Shangri-la, Ritz, Mandarin Oriental, Marriott, Husa and Orbis. HMC is a global company with office locations in over 60 countries including Italy, France, UK, Germany, Spain, Poland, Singapore, Hong Kong, China, UAE, Australia, Venezuela, Brazil, Canada and The United States.  More information about HMC can be found on the company's web site at or by contacting Heather Fugger at 949-833-8000 ext 222, or via email at

Heather Fugger
Hospitality Marketing Concepts
4701 Von Karman Avenue, Suite 300
Newport Beach, California USA 92660
Toll Free:  (866) 212-4HMC
(949) 833-8000
Also See: HMC Gives Hoteliers a Sneak Peek at New CRM Software Release / December 2003
Hospitality Marketing Concepts Adds ClubGolf to Loyalty Membership Programs / July 2003
Food and Beverage Spending in Asia Increase Despite SARS / July 2003
Loyalty Program Members in the Middle East Increase F&B Spending Despite Geo-political Situation / March 2003
HMC Selected To Develop Membership Program For Boscolo Hotels / February 2003
Sina Hotel Group Joins HMC's CLUBHOTEL Network / February 2003
Robert Fadel Appointed Vice President and Area Director, Middle East and West Asia, for Hospitality Marketing Concepts / Jan 2003
Hospitality Marketing Concepts Appoints Lucas Peng, Vice President and General Manager, Asia Pacific / Aug 2002
Hospitality Marketing Concepts (HMC) Opens New Central Reservations Office for China / June 2002

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