Hotel Online  Special Report



 Gustavo Ungría Appointed Director of Food and Beverage
for the Sol Melia Hotel Chain; 
Aims to Strengthen the Food and Beverage Area of the Hotel Business
December, 2003
  • The hotel chain aims to strengthen the Food and Beverage area through the creation of new products to generate income even greater than the current 500 million Euros per year
  • Ungría, previously Managing Director of the Hospitality Division of the VIPS Group, will report to the CEO of Sol Meliá and sit on the Management Committee
Sol Meliá has created a new Food and Beverage Division to be led by Gustavo Ungría. Ungría has enjoyed a long and successful career in the business and was previously with the VIPS Group. He will report to the company CEO and sit on the Sol Meliá Management Committee.

The creation of the new Division, previously a Department within the European Hotels Division, aims to strengthen the Food and Beverage area of the hotel business and thus improve the quality of service provided to increasingly discerning guests and to generate income above and beyond the 500 million Euros per year the company currently achieves in this area. 

The new Sol Meliá Director of Food and Beverage is already working on a Strategic Plan to be implemented over the 2004-2006 period in the company’s Spanish hotels and then rolled out to international properties. Amongst other things, the Plan will include improvements in profitability and quality levels in all hotel food and beverage operations, the standardisation of brand service levels, a full integration of all operations, advances in the industrialisation of certain processes and the promotion of theme restaurants.

Gustavo Ungría, an expert in the hospitality industry

Gustavo Ungría is a IESE law graduate and post-graduate. For 14 years, he has headed the Hospitality Division at the VIPS Group (VIPS, GINOS, RESTAURANTES ITALIANOS, TEATRIZ, EL BODEGÓN , IROCO, COMIDA ESPAÑOLA ”LAEÑE”), occupying the position of Managing Director before joining Sol Meliá.

Sol Meliá operates more than 350 hotels with 85,000 rooms in 30 countries on 4 continents, with around 1,000 food and beverage sales outlets. The company also operates several branded restaurants including “La Dehesa”, specialising in Spanish cuisine, “El Burladero”, famous for its Andalusian and international cuisine and “L’Albufera”, specialising in rice dishes.

Also See: Sol Meliá and the Rank Group, Owner of the Hard Rock brand, to Joint Venture Development of Hard Rock Hotels in the Americas and Europe / June 2003

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