Top Talent Flocks to EZ Yield
December 2003 - Gary Lobo has become the Vice President of Sales and Marketing for EZ, one of the leading providers of online yield management tools for the hotel industry.  Among his chief responsibilities will be the continued growth of the U.S. market, and bringing the European market from its infancy.   Gary will also be responsible for bringing to market the latest cutting edge web-based products he believes "will revolutionize the way hotels manage their inventory". Henry Danish, co-founder and CEO of EZ, Inc., has found Gary to be a natural fit to our company. "Gary brings a strong knowledge of the hotel industry, an industry-leading understanding of the web-based travel industry, and a committment to customer service that parallels EZ's common goals and values."

As a hotelier in the Orlando market, Gary found it complicated and very time-consuming to deal with and update more than 40 website extranets when he needed to make a rate and/or inventory change to ALL of his website extranets.  Gary found out about EZ, a website where he could yield all of his 40 website extranets, simultaneously, in just minutes, on one simple screen.  He also found out he could view his current rates and inventory with each website by producing a one-minute "Companion" report - this report alone normally would took at least one hour each time he wanted to produce it manually.

"EZ Yield allowed my hotel to yield multiple date ranges accurately, in a minute or less, assuring my hotel's rate parity was in check, and gave me, as General Manager, peace of mind that every website I worked with was yielded and completely updated." He continued and said, "The product delivered hundreds of extra room nights per month, setup cost was minimal, and currently costs the hotel less than a room night per month.  Based on the additional revenues it drove to the hotel, and the operational problems it eliminated,  EZ Yield was quickly viewed as a revenue driver, rather than an expense."

Lobo says, "I found myself becoming EZ Yield's biggest advocate and it was only a matter of time before I sat down with the founders and struck up a deal."

Edward St. Onge, co-founder and President of EZ, Inc. echoes his partner, and says, "Gary will become one of the driving forces of EZ, and we look forward to how his creativity, ideas, sales knowledge, and customer service skills will positively impact our current and future customers, as well as our product line.

About Gary Lobo: 

Gary Lobo has over 15 years of experience in hotel sales most notably with Rosen Hotels and Resorts. He was formally trained as a General Manager by Sunburst Hospitality after graduating with an MBA acredited Masters in Hospitality Management from Cornell University, and has an Undergraduate Degree in Hotel Management from the University of Huddersfield in the UK. He has been featured extensively regarding his on line travel experiences in various media, most recently the front page of the Wall Street Journal. Mr. Lobo is also the co-founder of the On Line Travel Association.

About EZ  <>  

EZ is the home of the EZ Yield S.P.I.D.E.R. (Spectrum Powered Internet Driven Electronic Representative). The EZ Yield S.P.I.D.E.R, a state-of-the-art Web-based yield management platform giving you the power to update all of your Internet wholesalers on one page. 

The EZ S.P.I.D.E.R. yielding platform updates major inventory options for its affiliate partners and provides both the hotelier and their "contracted" wholesaler Web sites with a powerful, time-saving solution. EZ provides multiple encrypted yielding methods that allow hoteliers to update rates, availability, allotments, cut-off dates, blackout dates, and minimum night stays simultaneously across the "spectrum" of their "contracted" Internet wholesalers. 

For more information, visit the company's Web site, <>, or contact Edward St. Onge at (407) 341-5941 or or contact Henry Danish at (407) 619-1679 or

The top 9 most common benefits as surveyed by EZ Yield hotels are:

  1. Typical time and labor cost savings of 40-50 hours per month per hotel.
  2. Update all travel sites simultaneously --- availability, unavailability, rates, allotment, etc.
  3. Capture your share of the 20% of internet business generated by small/medium sites.
  4. Always remember to yield all your sites - avoid costly "lost revenue" opportunities.
  5. Rate parity is a snap --- selling rate parity/net rate parity based on hotel's contracted website markups, roundings, and exceptions.
  6. Helps insure your hotels keep within Brand "Best Rate Guarantee" guidelines.
  7. Ability to Strategically Drive Room Revenue DIRECT to your hotel.
  8. EZ Yield COMPANION allows 30 second SIMULTANEOUS view of current room inventory block, pickup and rates on your websites.
  9. The EZ Yield system typically costs less than one room night, per month.


414 Lake Howell Rd Suite 7
Maitland, FL 32751

Edward St. Onge
Tel: (407) 341-5941

Henry Danish
Chief Executive Officer
Tel: (407) 619-1679

Also See EZ-YIELD™ Signs Mutual Marketing Agreement with First Internet Travel d.b.a. / October 2003
Interstate Hotels & Resorts Finds the Solution to Managing All Those Extranets / October 2003
How do I Successfully Manage All These Extranets - Top Hoteliers Find A Way / June 2003
EasyRMS Ltd. & EZ Form Strategic Alliance and On-line Product Integration / April 2003
New Internet Tool Boosts Online Revenue, Exceeds Hoteliers’ Wildest Expectations / Sept 2002

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