Hotel Online  Special Report

 Jens Thraenhart, Director of Internet Strategy at Fairmont Hotels & Resorts, Selected as a Travel Industry
Rising Star by Travel Agent Magazine
TORONTO, July 7, 2003 - Jens Thraenhart, director of Internet strategy at Fairmont Hotels & Resorts, has been recognized as one of the �Rising Stars� of the travel industry by Travel Agent magazine. With decorated by industry awards, a redesigned Web site set to launch in August, and Internet bookings on the rise, Thraenhart is being honored for building the Fairmont brand on the Web. 

�After receiving recent acclaim for it is not surprising to us that Jens is being honored as an industry star,� says Brian Richardson, vice president of brand marketing and communications for Fairmont.  �His commitment to building the brand has helped us identify Fairmont online as one of the premier luxury hotel chains.�

This past April, received the 2003 Gold Award for Most Effective Web site from The Association of Travel Marketing Executives (ATME).   In January, the company was recognized with the Golden Click Platinum award in the Hotel Category and Best of Show award by the Hospitality Sales & Marketing Association International (HSMAI) for the design and development of its website. 

Allowing Fairmont to communicate hotel experiences with the consumer and build relationships with guests, delivers enhanced services that reinforce Fairmont�s brand promise of providing �places in the heart�.  Some of the current Web site features include expanded booking capabilities which allow guests to book activities such as tee times while reserving their room; detailed destination maps; the Fairmont Planner, an interactive tool designed to match Fairmont properties with individual guest needs; and a Virtual Concierge to assist in sourcing destination or hotel information. 

While the current site has already proved its strength through industry recognition and increased online bookings (up over 50% from Q1 - 2002 to Q1 - 2003), Thraenhart and his team are planning vast improvements for its relaunch in August.  The goal for the future is to make the site more experiential and less like an online brochure.  In the end, every word on the web site should be selling the Fairmont experience. 

A native of Germany, Thraenhart has twelve years of international hospitality experience working for boutique, independent hotels and resorts to international luxury chains, such as Fairmont, Four Seasons Kempinski, and Marriott.  Prior to joining Fairmont in his current position he co-founded an Internet Startup in New York focused on upscale leisure.  He holds an MBA-accredited Masters of Management in Hospitality from the School of Hotel Administration at Cornell University and a joint Bachelor of Science in International Hospitality Management from the University of Massachusetts, Amherst, and the University Center �Cesar Ritz� at Brig, Switzerland.  As Director of Internet Strategy at Fairmont Hotels & Resorts, Thraenhart oversees the company�s public web sites and in-room guest portal.  He is responsible for the development of marketing strategy, using the web for building customer loyalty and enhancing the brand attributes. 

This is the seventh year Travel Agent magazine has profiled 100 up-and-coming executives under age 35.  Winners must hold key posts in their company, show evidence that they are on the fast track to promotion or additional responsibilities, have statistics showing their accomplishments and receive an endorsement from their bosses.  For a complete list of winners visit Travel Agent magazine online at

Fairmont Hotels & Resorts is a collection of world-class resorts and city center hotels that enjoy unrivalled prominence in the communities where they are located. Operating 41 properties throughout six countries, Fairmont is committed to providing guests with exceptional service in distinctive surroundings. Featuring such storied hotels as The Fairmont San Francisco, The Fairmont Banff Springs, Fairmont Le Chateau Frontenac and The Plaza, Fairmont properties are often deemed attractions in and of themselves. 



Lori Holland
Fairmont Hotels & Resorts
[email protected]

Also See: Fairmont's Website Awarded 2003 Gold Award for Most Effective Website by The Association of Travel Marketing Executives; Bookings Via Wetsite Up 165% During 2002 / April 2003
Effective Customer Relationship Management (CRM) Implementations / John Schweisberger and Amitava Chatterjee, CHTP / Hospitality Upgrade Magazine / Fall 2001

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