Hotel Online Special Report


Magnolia Case Study Shows Increase in RevPAR
and Occupancy with SuiteSpeed
Denver, Colorado, May 2003 � The results are in and the Magnolia Hotel in Denver found significant increases in RevPAR and Occupancy rates since offering SuiteSpeed Internet Solutions to guests.  Comparing RevPAR and Occupancy rates from 2001 to 2002 when SuiteSpeed was offered, the Magnolia achieved a $4.84 increase in RevPAR and an 11.1% increase in Occupancy.  These findings are significant considering the average statistics for RevPAR and Occupancies in the Colorado lodging industry have been on the decline.  In the same time period, Denver and Colorado RevPAR fell $3.73 and $3.01 respectively and Occupancies fell 4.3% and 3.2% respectively.  Magnolia executives claim their positive changes are a result of offering SuiteSpeed in their meeting rooms.  SuiteSpeed�s technology, affordability, marketability and ease and convenience of use prove to significantly benefit both the Magnolia and their guests. 
          
The Magnolia chose SuiteSpeed for its wireless technology and affordability.  SuiteSpeed uses an efficient architecture, called SuiteNet, which provides greater coverage with minimal equipment outlay. 

SuiteNet�s efficiency results in a cost savings that is passed to the Hotel.  SuiteNet also provides an infrastructure for wireless applications such as devices like PDA�s and cell phones.  This positions Hotels like the Magnolia for future Internet technology advances with limited future costs.  �With wireless becoming the frontrunner in Internet connections with most devices, Hotels offering SuiteSpeed�s wireless solution today will avoid the reinvestment hotels using wired solutions will experience tomorrow to stay competitive,� states Michael Wasik, President and founder of SuiteSpeed.  SuiteSpeed also gives Hotels full pricing and revenue control increasing their opportunity for profitability and early return on investment.  
          
Once installed, the Magnolia realized SuiteSpeed�s marketability to be one of its greatest features.  The Magnolia strengthened their marketing opportunities using SuiteSpeed to reintroduce themselves to business and tech savvy travelers, corporate accounts, meeting planners and Global Distribution Systems.  �We sold over 1,500 incremental room nights from new meetings and corporate accounts within one month of introduction.� confirms Mike Pratt Magnolia Director of Sales and Marketing.  �We were able to capture an account we tried to move to the Magnolia for some time.� 

The Magnolia�s success also shows in their guests� experience.  �Guests love the technology and the wireless feature so much they are spreading the word and bringing us new guests,� states Mike Pratt.  SuiteSpeed distinguishes themselves from other providers by offering the guest a complete solution resulting in greater usage rates.  SuiteSpeed�s SuitePac and SuiteBridge products offer everything a guest needs for an Internet connection on-site at hotels whether guests have their own wireless PC card or not.  SuiteSpeed developed a proprietary software application to perform installation and connection for the guest in under a minute.  One of the only providers to offer such a product, SuiteSpeed highly promotes the ease and convenience it offers to guests.  A greater number of guests are able to use SuiteSpeed resulting in greater returns for Hotels.  SuiteSpeed�s quick success at the Magnolia Denver location has led to the offering of SuiteSpeed at its Dallas and Houston locations. 
          
The Magnolia Houston property is a new $50 million renovation to a downtown building originally constructed in 1925-26.  Taking advantage of its Denver experience, the Magnolia Houston included SuiteSpeed in its list of amenities.  The Houston property chose SuiteSpeed�s hybrid wired-wireless Internet solution.  Guests can experience superior high-speed Internet access throughout the entire facility with wired service in guest rooms and wireless service throughout the concierge levels, meeting and conference rooms, and public spaces.  They also implemented SuiteSpeed�s SuiteLink Gateway, which provides additional security, PMS integration, bandwidth throttling and more.  
          
The Magnolia Hotels are historic urban landmarks restored to their original grandeur providing casual elegance for the business and leisure traveler alike.  Guests will experience individualized service with all the comfort of home and unique differences that make their stay distinct.  The Magnolia Hotels promise their guests a magnificent, memorable and majestic stay.  For more information visit Magnolia Hotels and www.magnoliahotels.com.
             
SuiteSpeed is a high-speed Internet Solutions provider offering a broad range of products to meet the specific needs of the hospitality industry.  From wired to wireless technologies SuiteSpeed�s products go beyond the market offerings in affordability, coverage and service.  SuiteSpeed�s solutions are scalable and affordable for hotels, conference centers, motels and inns of any type.  For further information about SuiteSpeed visit www.suitespeed.com or call 1-888-445-5118.

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Contact
David Shanks
(303)-544-1111
[email protected]
www.suitespeed.com


 
Also See: Hotels Show Success with SuiteSpeed�s Wireless High-Speed Internet Access / April 2002


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