Hotel Online Special Report

Groupe Lucien Barrière to Implement EzRMS™
Internet Product Suite Throughout 12-Strong
Property Portfolio

May 7, 2003 - Groupe Lucien Barrière announced today that it has signed an agreement to implement the EzRMS™ Internet Product Suite, initially into two Cannes properties, the Majestic and Gray d’Albion hotels, and then throughout their entire property portfolio – based on success in the initial properties. 

Mr Christian Meunier, Executive Vice President Hotels of Lucien Barrière, states “Having thoroughly evaluated the available Revenue Management Solutions, we selected EzRMS™ not only for its advanced functionality, but also for the company’s understanding of the markets in which we operate and the differing requirements of our diverse group of luxury hotels. In addition their technical capabilities were of particular importance, notably in interfacing to our proprietary PMS.”

Mr. Philippe Coquand, Group Yield Director adds, “The modular approach of EzRMS™ allows us to select a group of products that best suits the business mix of each individual hotel. We will be implementing the Ez-REGION™ module to give us a view of the group as a whole, and the Ez-QUOTE™ module at those hotels with a significant level of groups business. Also we anticipate that the new Ez-YIELD™ module will be a great time-saver in allowing us to simultaneously update our prices and availability on all our Internet wholesaler sites.”

Noel Churchill, Sales Manager for EasyRMS, anticipates great benefits for the Majestic and Gray d’Albion. “We are delighted to be partnering with Lucien Barrière in their drive to increase revenues and control inventory - particularly in view of their careful consideration of competing solutions – and we look forward to the forthcoming implementations at the two prestigious Cannes properties.”

About Groupe Lucien Barrière:

Groupe Lucien Barrière is organised around a single concept: the Resort - a holiday spot combining luxury hotels, Casinos, restaurants, sports and fitness facilities (golf, tennis, thalassotherapy and more), welcoming both individual and corporate clients.

The history of the group can be traced back to before the First World War, with the opening of the Deauville Casino. Today, Lucien Barriere operates 13 hotels with a total of 2,000 rooms in five regions of France of special tourist interest.

One of the Leading Hotels of the World, the 305-room Majestic Barrière is located on La Croisette and faces the Mediterranean. Nearby, the 200-room Hotel Gray d’Albion provides traditional luxury with a modern touch. From 14th to 25th May this year both hotels will again be at the centre of the action for the 56th Cannes Film Festival, and will be playing host to celebrities from all over the world.

About EasyRMS:

Founded in July 1999, EasyRMS has become the global leader and provider of ASP Revenue & Yield Management Solutions within the hospitality sector.

With more than 20 years of combined industry knowledge EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality sector and aims to deliver these services to its Clients in an ‘Ez and professional’ manner.

Backed by the confidence of many of today’s industry leaders including Moevenpick Hotels & Resorts, Thistle Hotels, Radisson SAS Hotels & Resorts, Hastings Hotels, Choice Hotels Scandinavia, First Hotels, Elite Hotels and The Savoy Group, EasyRMS is committed to easing the current burden of strategic decision making and implementation of Revenue and Yield Management techniques and procedures world-wide.


(Ez) Revenue Management Solutions Ltd.
Corporate Head Office:
4th Floor, Saddlers House, Gutter Lane,
London, EC2V 6BR. England.
Tel: +44 (0) 20 7495 0773

Easy (Ez) Revenue Management Solutions
French Office:
11 bis, rue du Colisée, 75008 Paris, France.
Tel: +33 (0) 1 53 34 96 00
Fax +33 (0) 1 53 34 01 18
Email: [email protected]

Also See EasyRMS Ltd. & EZ Form Strategic Alliance and On-line Product Integration / April 2003
Hastings Hotels Group Implement EzRMS™ Throughout Property Portfolio, As Does The 5 Star Royal Garden Hotel / Jan  2003
EasyRMS comes to the Big Apple; The New York Palace Hotel Will Implement the EzRMS Internet Suite of Products / Dec 2002
EasyRMS hits the USA..../ Nov 2002
BDL Hotels Limited implement EzRMS™ and Ez-QUOTE™ at The Express by Holiday Inn, London Hammersmith / Oct 2002
Moevenpick Hotels & Resorts Implement First EzRMS Solution / Sept 2002
Radisson SAS Hotels & Resorts Announce First Installations of the EzRMS ASP Revenue Management Solution / Jan 2002
Revenue Management Support Tools Needed More Than Ever... Tribe Hotel Management AB announces Further Rollout of the EzRMS / Oct 2001 

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