Hotel Online  Special Report

The 300,000 sq ft Moscone West Convention Center
Expansion is Completed; 89 Pre-Opening
Bookings through 2013
June 19, 2003 -- San Francisco's new Moscone West Convention Center expansion was officially unveiled today at the San Francisco Convention & Visitors Bureau's 93rd Annual Luncheon Meeting. 

Moscone West is a freestanding facility adjacent to Moscone North and South and rises 110 feet from street level at the northwest corner of Fourth and Howard Streets. 

The three-story structure provides 300,000 square feet of flexible meeting and exhibit space, bringing the combined space available at Moscone Center to more than 900,000 square feet.

The design concept features a dramatic glass wall stretching 350 feet down its eastern and southern exposures and wrapping the exterior in a transparent skin.  This allows for more than 27,000 square feet of light-filled lobbies, which can be used as pre-function space on each level.

There are 96,660 square feet of exhibit space at street level, with flexible meeting space of 199,432 square feet on levels two and three for either exhibit or meeting/banquet configuration in up to 38 rooms.  Column placement on the third floor has been minimized to provide 210-foot clear spans with the capacity to accommodate up to 7,000 people theater-style.

More than a mile of strategically engineered movable walls can be used to configure the 200,000 square feet of function space on the second and third floors.  This enables an exceptional  degree of flexibility in configuring space to the unique needs of each event.

With the completion of Moscone West, many mid-sized groups that were previously turned away for lack of available space or dates are now able to meet in San Francisco. 

"We are very excited about our healthy pre-opening booking pace and the overall enthusiasm from our convention customers," said Mark Theis, vice president - convention division for the San Francisco Convention & Visitors Bureau (SFCVB).

To date, SFCVB and Moscone Center staff have booked 89 such groups into Moscone West through 2013.  These definite bookings represent over 1.18 million room nights and an estimated $958 million in direct expenditures. 

Moscone West will also be used to accommodate groups using all three Moscone Center buildings (North, South and West).  These are groups that most likely would have had to move their events to another city because San Francisco would no longer be able to meet their growing space requirements.  There are currently 33 of these "saved" bookings between now and 2021 accounting for another 1.1 million room nights and $1.22 billion. 

Overall, the total new and "saved" definitely booked business attributable to Moscone West at the time of its opening translates to a total economic impact of $2.18 billion for San Francisco that will be spent throughout the community. 

Developed and owned by the City and County of San Francisco, the SFCVB is responsible for booking conventions and trade shows at Moscone Center.  Moscone Center is managed by Moscone Joint Venture, made up of SMG - the nation's largest private firm specializing in the management of public assembly facilities - and TLC, a locally owned San Francisco hospitality management company.



Laurie Armstrong 
Vice President, Public Relations 
San Francisco Convention & Visitors Bureau 
201 Third Street, Suite 900 
San Francisco, CA 94103 
(415) 227-2603, Fax (415) 227-2668 
[email protected]

Also See San Francisco's Moscone Convention Center Will Receive 300,000 Sq Ft Expansion / Nov 1998
The San Francisco Hotel Investment Climate in the Post-Tech Boom Paradigm / Anwar Elgonemy / Oct 2002
Convention Center Financing Public Entities / Private Entities - Who Should Take the Risk? / Feb 2003

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