Hotel Online  Special Report


   Le Méridien Cyberport Positioning for December 2003
Opening in Hong Kong
.
2nd June, 2003, Hong Kong --- Le Méridien Cyberport, has just completed their strategic Brand Positioning. Dean Schreiber, the hotel’s General Manager said: “From the beginning we had a unique hotel with its location and state-of-the-art technology features. We wanted to be sure that we focused our staff to deliver the same contemporary benefits that are inherent in the physical facility of the hotel property.”
 
The hotel management worked with the Ricebay group, a Hong Kong Brand Management company, to fine-tune the benefits that today’s modern traveler value, developing these benefits as the heart of the product offer, and creating a distinct Brand Positioning which focuses on unrivaled customer experience and convenience to enhance the hotel’s competitive advantage. “Focusing the product helps in staff training, consistent service delivery, and succinct clarity in communicating with our partners and our customers,” said Schreiber.

Le Méridien Cyberport will open in December of 


Le Méridien Cyberport
100 Cyberport Road
Hong Kong
this year as Hong Kong’s only Southside five-star hotel. Located only fifteen minutes from the “Central” business and shopping district it likely will become the ultimate choice of many traveling on business who want to escape to a more relaxing destination.

“We will have an excitingly different Hotel here at the Le Méridien   Cyberport. Our aim is to focus on the customer with a much more contemporary experience than is found in Hong Kong’s traditional hotel community. The atmosphere will be relaxed, free-flowing seamlessness with check-in and check-out anywhere in the Hotel. The product will be innovative in keeping with Cyberport from a mobile Business center to cutting edge in-room entertainment feature including 42” Plasma TVs, and Wireless Connectivity in every room and a techno gym”, said Schreiber.

“The Le Méridien Cyberport will be a special addition to Hong Kong hotel scene. The staff and facilities are cool and “with it” in the sense that it is today’s product technologically with cutting edge entertainment facilities, hip food and beverage in a wonderful new, relaxed and refreshing Southside setting in Hong Kong,” remarked Althea Tan of Ricebay, “and with a clearly defined Positioning, Le Méridien Cyberport will be able to focus their product and service for consistent delivery, in line with Le Méridien core values, offering the customer a truly uniquely stylish Le Méridien  experience. Fresh air!”

Le Méridien is a global hotel group with a portfolio of over 135 luxury and upscale hotels (36,000 rooms) in 56 countries worldwide.  The company also enjoys a strategic alliance with JAL-owned Nikko Hotels, providing loyal guests access to an additional 44 properties around the world.   Headquartered in London, Le Méridien Hotels & Resorts Group was formed by the Principal Finance Group of Nomura International plc.  The Principal Finance Group has since become independent and is now known as Terra Firma.  The Terra Firma Group manages Le Méridien for Nomura International plc. 

Contact:

Florence Kong
Le Méridien  Cyberport 
Marketing Communications Manager 
Tel (852) 2980 8893
E-mail fkong@lemeridien-cyberport.com
www.lemeridien.com

Also See Cheryl Yue Appointed Director of Sales & Marketing, Le Meridien Cyberport - Hong Kong / May 2003
Le Meridien Will Manage the 176 room Le Meridien @ Cyberport in Hong Kong / March 2002
Hotel Positioning: Customers Really Do Matter! / Terence Ronson / March 2003


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