The hotel management worked with the Ricebay group, a Hong Kong Brand Management company, to fine-tune the benefits that today�s modern traveler value, developing these benefits as the heart of the product offer, and creating a distinct Brand Positioning which focuses on unrivaled customer experience and convenience to enhance the hotel�s competitive advantage. �Focusing the product helps in staff training, consistent service delivery, and succinct clarity in communicating with our partners and our customers,� said Schreiber. Le Méridien Cyberport will open in December of

Le Méridien Cyberport 100 Cyberport Road Hong Kong

�We will have an excitingly different Hotel here at the Le Méridien   Cyberport. Our aim is to focus on the customer with a much more contemporary experience than is found in Hong Kong�s traditional hotel community. The atmosphere will be relaxed, free-flowing seamlessness with check-in and check-out anywhere in the Hotel. The product will be innovative in keeping with Cyberport from a mobile Business center to cutting edge in-room entertainment feature including 42� Plasma TVs, and Wireless Connectivity in every room and a techno gym�, said Schreiber.

�The Le Méridien Cyberport will be a special addition to Hong Kong hotel scene. The staff and facilities are cool and �with it� in the sense that it is today�s product technologically with cutting edge entertainment facilities, hip food and beverage in a wonderful new, relaxed and refreshing Southside setting in Hong Kong,� remarked Althea Tan of Ricebay, �and with a clearly defined Positioning, Le Méridien Cyberport will be able to focus their product and service for consistent delivery, in line with Le Méridien core values, offering the customer a truly uniquely stylish Le Méridien  experience. Fresh air!�

Le Méridien is a global hotel group with a portfolio of over 135 luxury and upscale hotels (36,000 rooms) in 56 countries worldwide.  The company also enjoys a strategic alliance with JAL-owned Nikko Hotels, providing loyal guests access to an additional 44 properties around the world.   Headquartered in London, Le Méridien Hotels & Resorts Group was formed by the Principal Finance Group of Nomura International plc.  The Principal Finance Group has since become independent and is now known as Terra Firma.  The Terra Firma Group manages Le Méridien for Nomura International plc.