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Costs, Increase Revenue, Drive Occupancy; ROI Verified |
MARKHAM, ON (NORTHWIND) � June 17, 2003 - When a hotel company buys a new system of any kind, verifying the return on investment (ROI) a year later for their technology outlay is like winning the lottery; you knew it was possible, but seeing the justification in financial terms is the real reward. Realizing a concrete ROI from your technology investment has nothing to do with luck. The key to having a technology pay for itself is choosing the right systems for your operation. Experienced hotel operators faced with a difficult economy are proving that investing in new systems can generate revenue and reduce costs.
The four prestigious Vintage Inn properties in Niagara-on-the-Lake,
Ontario, all hold a Four-Diamond rating from Canadian Automobile Club and
American Automobile Club for their elegance, deluxe accommodations, and
personal service. The Vintage Inns owns the Queen�s Landing
Inn; the Prince of Wales Hotel; The Pillar and Post Inn, Spa & Conference
Center; and the Oban Inn.
Morrissey said the company chose the Maestro PMS system from NORTHWIND
for two primary reasons: �It is an enterprise system, not a standalone
legacy system, and it is user-friendly.� The company installed the
new system at two of its luxury hotels: The 254-room, four-star Saint Paul
Hotel and the St. James Hotel. It did not take long for the technology
to deliver. Maestro�s yield management system helped catapult The
Saint Paul Hotel to number one in RevPAR in its competitive set two months
after installation. �We beat our comp set�s occupancy by 30 percent
in May according to Smith Travel Research,� said Deborah Hermance, The
Saint Paul Hotel�s Director of Guest Services. �By fine tuning the
yield thresholds to raise the rates as occupancy escalated, we also exceeded
comp set ADR by $20.�
�The ResEze Internet booking engine gives us an opportunity to manage The Dunes� online availability and yield Internet reservations the way larger chains do. Since January 1, 2003 over 14 percent of our reservations are coming from our site, with virtually no fees attached,� said The Dunes� McCay. �Our rates for Internet reservations are only $10 below rack; we pass along that discount to train our guests to book online. Before now, online booking systems may have been affordable but they were not real time, which resulted in lost room nights.� The ResEze system seamlessly integrates with Maestro�s yield management. �If I put restrictions on arrivals, rates, or add minimum night stays to boost my revenue and occupancy as we fill up,� McCay continued, �they are automatically picked up through ResEze on the Internet. Online reservations are increasing, even though we are not in Expedia, Orbitz or any other Web company. We learned how to steer buyers to our site, and we use Maestro to market to our strong repeat business segment to boost business in our off season periods.� Maestro is a complete multi-module property management suite of applications that are scaleable to support multiple properties centrally from a single server, or from separate servers, or as an ASP application over the Internet. It is available in Windows®, UNIX®, Linux® and browser-based thin-client versions and includes, Front Office, Sales and Catering, Yield Management, Customer Relationship Management, CRO, Tee times, Club and Spa Management, Accounts Receivable, Condo/Timeshare Accounting, Point of Sale, Work Order Maintenance, Back Office Accounting, GDS Connectivity, ResEze Web Booking Engine, and Centralized Multi-Property Management. About NORTHWIND
Based in Markham, Ontario, Canada, with a network of dealers and offices worldwide, NORTHWIND is a leading supplier of software for hotel owners and operators who need to manage their enterprise in a real time environment for maximum operational control and profitability. Designed to handle any size hotel, resort, meeting/conference center, multi-property and for the enterprise, NORTHWIND's Maestro solution offers the most productive working environment, which includes the following suite of products: PMS, Sales & Catering, Club/Spa Management, Corporate Reservations Office, Multi-Property Management, Condo/Owner Management, Yield Management, GDS Connectivity and ResEze (Internet Reservations). This comprehensive multi-platform (Windows 9X/NT/2000/XP, Unix/Linux, Terminal Server & Web Enabled) suite is recognized as the solution of choice for progressive and demanding organizations. NORTHWIND is a total solution provider that offers leading-edge technologies, and unparalleled training and support. NORTHWIND will be demonstrating its systems at the HITEC Show in New Orleans, LA - June 24th-26th, 2003 at Booth #520. Attend Daily Interactive Sessions - "Pro-Active Yield Management", The sessions:
"Getting The Most Our Of Your Data", The sessions:
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Contact
60 Renfrew Drive, Suite #235 Markham, ON L3R 0E1 Phone: (905) 940-1923 ext - 229 1-888-NORTH88 (667-8488) Fax: (905) 940-1925 Email: [email protected] http://www.maestropms.com |