Hotel Online  Special Report

"Marriage" of Hospitality Experts Creates
Comprehensive Wedding Program

SANTA BARBARA, CA – June 4, 2003 –  Beverly Clark, nationally recognized wedding authority, best-selling author, and award-winning accessories designer, has joined forces with Avendra, the leading independent, business-to-business procurement services company serving the hospitality industry, to create a unique wedding program for Avendra’s customers.  This multi-dimensional Beverly Clark Wedding Program is structured to assist Avendra customers in expanding their wedding and special events business while generating additional revenue from those events.
"The wedding market can be very lucrative for the hospitality industry," says Doug Fiedler, vice president of marketing for Avendra.  "Offering the Beverly Clark Wedding Program was a logical extension of meeting the needs of our customers.  Avendra’s program offers our customers both savings and revenue building opportunities with a first class organization."

The first part of the Beverly Clark Program for Avendra includes Beverly Clark Enterprises’ and, the first stops on the Internet for brides looking for the perfect place for their 

Beverly Clark
special day.  These geographically-organized search engines send wedding leads directly to the venues pictured on their sites.  "The properties on and have found this to be an incredibly cost-effective way to reach engaged couples world-wide and bring in qualified leads," CEO and co-founder Nelson Clark points out. "We are very excited about being able to offer this proven technology to Avendra customers."

The Beverly Clark Collection is the second part of Avendra’s Beverly Clark Wedding Program.  Avendra customers will have the opportunity to resell the award-winning wedding accessories and gifts from Beverly Clark Collection Catalog to their brides and other special event clients.   "We feel this is a great way to create an additional wedding revenue stream for our customers," Fiedler says.

Beverly Clark Hospitality Training Program

The final piece of the Beverly Clark Wedding Program for Avendra is The Beverly Clark Hospitality Training Program.  Created by Beverly Clark in conjunction with Tricia Thomas of the Wedding Careers Institute, Inc., this program is being offered both as three-day intensive on-site workshops and ten-week interactive online courses to Avendra customers. This is a unique and comprehensive training and certification program specifically designed for hospitality industry professionals.

Avendra customers include Marriott International, Hyatt Hotels, Fairmont Hotels, ClubCorp Inc., InterContinental Hotels Group and more.  BeverlyClark Enterprises was founded by Beverly and Nelson Clark eighteen years ago and has been a leader in all aspects of the wedding industry for the hospitality industry.

For more information about Beverly Clark
Contact for Beverly Clark: Cathy Feldman, Director of Marketing, 805-682-8380, or and

About Avendra LLCV
Avendra LLC is the leader in professional procurement services company serving the North American hospitality and club industries.  An independent company, Avendra was established to save its customers money, time and effort.  By combining the significant volume of its customers' purchases (approximately $2 billion in 2002) with the operational knowledge and expertise of its experienced staff, Avendra creates purchasing programs that offer its customers the right product and service at highly competitive prices.  The company is headquartered in Rockville, Md. and has regional offices throughout the United States and Canada.  For more information, please call toll free, (866) AVENDRA, visit, or e-mail inquiries to

Beverly Clark Enterprises
Cathy Feldman
Director of Marketing
805-682-8380 and

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