SANTA BARBARA, CA � June 4, 2003 � Beverly Clark,
nationally recognized wedding authority, best-selling author, and award-winning
accessories designer, has joined forces with Avendra, the leading independent,
business-to-business procurement services company serving the hospitality
industry, to create a unique wedding program for Avendra�s customers.
This multi-dimensional Beverly Clark Wedding Program is structured to assist
Avendra customers in expanding their wedding and special events business
while generating additional revenue from those events.
| "The wedding market can be very lucrative
for the hospitality industry," says Doug Fiedler, vice president of marketing
for Avendra. "Offering the Beverly Clark Wedding Program was a logical
extension of meeting the needs of our customers. Avendra�s program
offers our customers both savings and revenue building opportunities with
a first class organization."
The first part of the Beverly Clark Program for Avendra includes Beverly
Clark Enterprises� www.WeddingLocation.com
and www.HoneymoonLocation.com,
the first stops on the Internet for brides looking for the perfect place
for their |
Beverly Clark |
special day. These geographically-organized search engines send wedding
leads directly to the venues pictured on their sites. "The properties
on WeddingLocation.com and HoneymoonLocation.com have found this to be
an incredibly cost-effective way to reach engaged couples world-wide and
bring in qualified leads," CEO and co-founder Nelson Clark points out.
"We are very excited about being able to offer this proven technology to
Avendra customers."
The Beverly Clark Collection is the second part of Avendra�s Beverly
Clark Wedding Program. Avendra customers will have the opportunity
to resell the award-winning wedding accessories and gifts from Beverly
Clark Collection Catalog to their brides and other special event clients.
"We feel this is a great way to create an additional wedding revenue stream
for our customers," Fiedler says.
Beverly Clark Hospitality Training Program
The final piece of the Beverly Clark Wedding Program for Avendra is
The Beverly Clark Hospitality Training Program. Created by Beverly
Clark in conjunction with Tricia Thomas of the Wedding Careers Institute,
Inc., this program is being offered both as three-day intensive on-site
workshops and ten-week interactive online courses to Avendra customers.
This is a unique and comprehensive training and certification program specifically
designed for hospitality industry professionals.
Avendra customers include Marriott International, Hyatt Hotels, Fairmont
Hotels, ClubCorp Inc., InterContinental Hotels Group and more. BeverlyClark
Enterprises was founded by Beverly and Nelson Clark eighteen years ago
and has been a leader in all aspects of the wedding industry for the hospitality
industry.
 For
more information about Beverly Clark
Contact for Beverly Clark: Cathy Feldman, Director of Marketing, 805-682-8380,
[email protected]
or www.BeverlyClarkEnterprises.com
and www.BeverlyClarkTraining.com.
About Avendra LLCV
 Avendra
LLC is the leader in professional procurement services company serving
the North American hospitality and club industries. An independent
company, Avendra was established to save its customers money, time and
effort. By combining the significant volume of its customers' purchases
(approximately $2 billion in 2002) with the operational knowledge and expertise
of its experienced staff, Avendra creates purchasing programs that offer
its customers the right product and service at highly competitive prices.
The company is headquartered in Rockville, Md. and has regional offices
throughout the United States and Canada. For more information, please
call toll free, (866) AVENDRA, visit www.avendra.com,
or e-mail inquiries to [email protected]. |