Hotel Online  Special Report

InnLink and Launch GDS and Online Internet
Reservation Services to the Bed and Breakfast Industry

Hendersonville, TN – April 1, 2003 - InnLink LLC and, the industry’s premier online Bed and Breakfast destination travel website and directory, announce the availability of seamless GDS, Internet, and Booking Engine reservation services for its growing membership of bed and breakfast inns across America. is a unique travel portal for guests seeking either romantic “out of the way” destination lodging or contemporary business travelers searching for a more personal and less commercial lodging alternative. USinns has developed a unique system and information integration and connectivity through InnLink that enables Bed and Breakfast inns to be bookable by travel agents and consumers worldwide through GDS and Internet channels while managing their inventories, rates, and online reporting requirements easily and efficiently using InnLink’s next-generation Customer Management System (CMS). 

Built in 1888, the Lyndon House B&B (, located in historic downtown Lexington, KY, is owned by Terry and Laurie Giovanetto.  Terry says, “The USinns online reservation service broadens our exposure through the GDS link.  Our business has increased since we subscribed to the service.  It’s nice to have a service that keeps working even after I’ve quit for the day.  I have had guests comment on how easy it is to check for availabilities and make reservations through the “Availability/Book-It” link on my web site.  An added plus is the support staff at USinns.  They’re helpful and good-humored.” 

Cindy and Bill Pflaum, owners and proprietors of the Highlands Place B&B (, a beautiful, 1911 colonial revival mansion, located in Jackson, TN state, “Our on-line booking is a terrific ‘host’ for us.  We no longer worry about missing a phone call or being on duty 24 hours a day.  We know the guests have seen our web site and can select the rooms they want.  They have reviewed the other qualities of the inn, and looked ahead for any local activities, specialty shops, or fine restaurants they may enjoy.  That saves us the ‘selling’ time for both parties!  One click and they’re almost in their room!  USinn’s Online Reservations Program has been a great system for us.”

“ and InnLink have combined to become a potent force in the reservation services industry, and I believe that we’ve opened the door to increased bookings and revenue to bed and breakfast inns and smaller lodging properties nationally.  They’ll enjoy the benefits of increased exposure to the public and travel agents,” says Mike Young, President of InnLink.

Tom Niffen, Director of, says, “We’ve been working tirelessly with InnLink’s staff to streamline and facilitate reservation and related service offerings for our Bed and Breakfast inns.  The B&B market is a unique segment of the lodging industry.  We feel that it’s been under-represented among the distribution channels, and our goal is to elevate the booking capability for B&B’s to a whole new plain.”


USinns ( was founded in 1998 and has quickly become the leading provider of technology and marketing services to the $10 Billion bed and breakfast industry. is the world’s most advanced B&B search engine and allows the public to quickly and conveniently locate a bed and breakfast property anywhere in the United States. USinns also provides web sites, web site promotion, and technology consultation to the B&B industry.  Acquired by InnLink LLC in June of 2002, is a wholly owned subsidiary of InnLink LLC and is located in Hendersonville, TN.

For more information about, contact Tom Niffen at 877.887.4667 or

About InnLink, LLC: 

Founded in 1991, InnLink ( specializes in the processing of reservations for hotels and hotel companies including comprehensive private-label voice reservations, seamless GDS connectivity, and a variety of Internet products including a private label Branded Booking Engine.  Using the latest technologies and incorporation of key third party services, InnLink provides a real-time environment for hotels to maximize distribution channels and reservation revenue streams.  Central to InnLink’s service is a dedication to excellence and to superior customer service and support.  A wholly owned subsidiary of ShoLodge, Inc. (NASDAQ:  LODG) of Hendersonville, Tennessee, InnLink has more than a decade of experience in providing reservation services to hotel chains, independent hotels, inns, and resorts. 

For more information, contact Mike Otten at 770.431.6828 or


Tom Niffen, Director
PH: 877.887.4667
FX: 615.986.4033

Also See AmericInn Signs InnLink for Central Reservation System Management; Chainwide Conversion Scheduled for June 2003 / March 2003
InnLink Signs Suburban Franchise Systems’ 61 Hotels for Private Label Voice, Seamless GDS, Internet, and Booking Engine Services / Dec 2002
InnLink Creates a “Perfect Union” with GuestHouse International Franchise Systems / Aug 2002
InnLink Hires Sharryn Harewood as Director of Marketing Solutions / Aug 2002
InnLink Acquires – Internet-based Search Engine and Travel Web Site with over 25,000 Bed and Breakfast Listings / June 2002
Hospitality International's Alliance with InnLink Results in Reservations' Increase of Over 100% / May 2002 
InnLink Positions for Growth - Launches New Web Site, Increases Staff and Enhances Services / Feb 2002 
Innlink Activates Hospitality Intl's 5 Brands and 252 Properties for Voice, GDS, and Internet Reservation Services / Jan 2002 
Innlink Announces Two-Way CRS Interface with Multi-Systems, Inc. (MSI) PMS / Jan 2002 

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