�The renewed development energy that the Park Inn brand is experiencing globally is reflected in the design, color selection and overall vibrant feeling of the new brand logo,� La Penotiere said.  �The new Park Inn logo portrays the confidence that will lead the emerging brand to new levels of success.� 
 

The new logo displays the words �Park Inn� in lower case blue lettering, underlined by a color bar of multi-colored blocks of red, gold, teal and blue. �We wanted a look for the brand that is inviting to our guests and is reflective of the guest experience,� said Nancy Johnson, executive vice president of limited-service hotels and brand leader for Park Inn.  �Simple and clean not only describe the new brand logo,

Park Inn Omaha Downtown

The first U.S. hotel to display the new Park Inn logo is the new Park Inn Omaha Downtown in Omaha, Neb.  The 122-room high-rise hotel is located just five miles from Omaha Eppley Airfield.

The new logo will soon begin appearing on hotels across the United States and around the globe, as well as on advertising.  There are currently over 68 Park Inn locations in eight countries worldwide, with 42 hotels in North America.

The brand is also expanding with more global locations.  Park Inn recently introduced its first properties in Europe with the addition of a 14-hotel portfolio in Sweden and a 1,006-room hotel in Berlin.  In addition, the hotel company debuted earlier this year in Cape Town, South Africa and recently announced plans to introduce its hotels in several Canadian cities during the next five years.

The new brand logo also reflects Park Pride, the fresh, energetic approach that Park Inn employees use everyday when delivering first-class customer service.  Pride is an acronym for Personal Responsibility, Integrity and Dedication to Excellence.

In North America, Park Inn hotels are positioned within the economy to mid-scale segment of the limited-service hotel category.  Park Inn is primarily a conversion brand that offers a free continental breakfast, as well as special amenities and services for both business and leisure travelers. 

Park Inn is part of Carlson Hospitality Worldwide, a global leader in hospitality services, encompassing more than 1,660 hotel, resort, restaurant and cruise ship operations in 82 countries.  In addition to Park Inn, specific brands include: Regent International Hotels; Radisson Hotels & Resorts; Park Plaza Hotels & Resorts; Country Inns & Suites By Carlson; Radisson Seven Seas Cruises; T.G.I. Friday�s and other restaurant brands; and Provisions, a worldwide procurement division.