STAMFORD, CT � April 15, 2003 - OZone Strategic Marketing, LLC, a management
consulting firm serving select upper-upscale client hotels around the world,
announced today that the company has added over $10 Million dollars in
incremental RevPAR in less than twelve months for their portfolio of clients.
Managing director of OZone Strategic Marketing, Jeffrey Osborne explains,
�Hotels are constantly bombarded with new forms of sales distribution opportunities
and often find it difficult to manage their sales strategy with current
staffing restrictions. With a better understanding of the myriad
of channel distribution options, hoteliers learn to utilize pricing strategies
that yield incremental revenues instead of margin erosion.�
To
meet the needs in the marketplace, OZone has developed a service that takes
the broad responsibilities of managing online and onward distribution technologies
that fold successfully into the hotel Sales and Marketing plans.
Ozone provides total end to end management of channel distribution, using
pricing strategies that deliver immediate incremental results.
John Ceriale, exclusive hotel consultant to Blackstone Real Estate Advisors,
commented that..."We gave OZone Strategic Marketing very specific goals
to achieve with respect to the Watergate Hotel project in Washington, DC.
I'm happy to say that all goals were achieved faster then anticipated,
without additional marketing costs. OZone has proven to be a strong partner
and a definite asset!"
Hartmut Stauss, managing director at the Watergate Hotel in Washington,
DC adds� �OZone Strategic Marketing played an instrumental role in developing
our pricing and distribution plan. They worked with us on-site to design,
engineer and implement a group and transient sales strategy that was immediately
taken up by our in-house sales team. Results were apparent within weeks
of hitting the road. We have doubled the RevPAR growth in the marketplace
over the last 12 months!"
Serge Denis, managing director of Le Meridien Hotel in Boston,
MA comments that��OZone Marketing has directed our hotel to re-gain it�s
leadership position within our competitive set. The knowledge that
OZone brings to the table is very definitely been an asset that has leveraged
our performance over the past twelve months."
About OZone Strategic Marketing, LLC
Since 1999, OZone Strategic Marketing, LLC has been developing a qualitative
understanding of the best practice approach in pricing models used today.
Through affiliation and consulting relationships with Brands, Owners, Independents,
Asset Managers, Regional Operators and local hotel managers, OZone has
successfully guided customers to recognize new revenue streams, energize
and capitalize on existing sources of business and provide returns far
and above the local markets where client hotels operate.
OZone Strategic Marketing offers in-depth quarterly, monthly or weekly
reviews in the following disciplines: Operations, Sales and Marketing,
Reservations and Call Center management, Applied Technology (PMS, CRS,
RMS, Database Marketing), and Technology Procurement. We also specialize
in Project Planning, Strategic Planning (Pricing and Distribution services)
Forecasting, Revenue Management Outsourcing, �Plug and Play� support programs,
Business (Sales marketing, Reservations, Revenue Management) Audits, Business
Reviews, Competitive Analysis, Training and more.
Through extensive market research and planning, sales process re-engineering,
advance revenue management and pricing tactics, OZone has built unique
relationships with various leaders in the hotel and travel industry.
The principals of OZone have amassed a client list of who�s who with most
of the top North American and European hotel firms. |