Incremental RevPAR for Client Hotels in 2002
|STAMFORD, CT – April 15, 2003 - OZone Strategic Marketing, LLC, a management
consulting firm serving select upper-upscale client hotels around the world,
announced today that the company has added over $10 Million dollars in
incremental RevPAR in less than twelve months for their portfolio of clients.
Managing director of OZone Strategic Marketing, Jeffrey Osborne explains, “Hotels are constantly bombarded with new forms of sales distribution opportunities and often find it difficult to manage their sales strategy with current staffing restrictions. With a better understanding of the myriad of channel distribution options, hoteliers learn to utilize pricing strategies that yield incremental revenues instead of margin erosion.”
To meet the needs in the marketplace, OZone has developed a service that takes the broad responsibilities of managing online and onward distribution technologies that fold successfully into the hotel Sales and Marketing plans. Ozone provides total end to end management of channel distribution, using pricing strategies that deliver immediate incremental results.
John Ceriale, exclusive hotel consultant to Blackstone Real Estate Advisors, commented that..."We gave OZone Strategic Marketing very specific goals to achieve with respect to the Watergate Hotel project in Washington, DC. I'm happy to say that all goals were achieved faster then anticipated, without additional marketing costs. OZone has proven to be a strong partner and a definite asset!"
Hartmut Stauss, managing director at the Watergate Hotel in Washington, DC adds… “OZone Strategic Marketing played an instrumental role in developing our pricing and distribution plan. They worked with us on-site to design, engineer and implement a group and transient sales strategy that was immediately taken up by our in-house sales team. Results were apparent within weeks of hitting the road. We have doubled the RevPAR growth in the marketplace over the last 12 months!"
Serge Denis, managing director of Le Meridien Hotel in Boston, MA comments that…”OZone Marketing has directed our hotel to re-gain it’s leadership position within our competitive set. The knowledge that OZone brings to the table is very definitely been an asset that has leveraged our performance over the past twelve months."
About OZone Strategic Marketing, LLC
Since 1999, OZone Strategic Marketing, LLC has been developing a qualitative understanding of the best practice approach in pricing models used today. Through affiliation and consulting relationships with Brands, Owners, Independents, Asset Managers, Regional Operators and local hotel managers, OZone has successfully guided customers to recognize new revenue streams, energize and capitalize on existing sources of business and provide returns far and above the local markets where client hotels operate.
OZone Strategic Marketing offers in-depth quarterly, monthly or weekly reviews in the following disciplines: Operations, Sales and Marketing, Reservations and Call Center management, Applied Technology (PMS, CRS, RMS, Database Marketing), and Technology Procurement. We also specialize in Project Planning, Strategic Planning (Pricing and Distribution services) Forecasting, Revenue Management Outsourcing, “Plug and Play” support programs, Business (Sales marketing, Reservations, Revenue Management) Audits, Business Reviews, Competitive Analysis, Training and more.
Through extensive market research and planning, sales process re-engineering, advance revenue management and pricing tactics, OZone has built unique relationships with various leaders in the hotel and travel industry. The principals of OZone have amassed a client list of who’s who with most of the top North American and European hotel firms.
OZone Strategic Marketing, LLC
Stamford, CT, 06902