Hotel Online  Special Report

Thayer Interactive Group Taps Industry Veteran
To Head Sales And Marketing Efforts
Unique Service Generating $1 Million or More in
Incremental Revenue per Hotel

WASHINGTON, D.C., March 12, 2003—Thayer Interactive Group (TIG), a unique, full-service online hospitality marketing firm, announced today that it has selected Lyn Locke to lead its sales and marketing team as vice president.  In this position, Locke will oversee TIG’s global sales and marketing efforts and direct its expansion into new markets.

Locke is a 20-year veteran of the travel industry who has held senior positions in sales and marketing with Choice Hotels International; the American Automobile Association; and RADIUS, the global travel company.  He also has managed two Internet marketing and technology companies as chief executive officer. 

“Lyn has tremendous online sales and marketing experience as well as a solid background in lodging, which makes him a valuable addition to TIG’s staff of specialists in these areas,” said Frederic W. Malek, TIG Chief Executive Officer.  “He brings energy and enthusiasm to this position that matches our ‘24/7, 365’ commitment to outstanding customer service.  We are eager to tap into his broad industry experience to better serve our hotel clients.”

During his career, Locke has produced more than $10 billion in direct sales growth and has built successful sales and marketing programs for worldwide markets.  For his outstanding achievements as AAA marketing director, the New York American Marketing Association awarded Locke and the advertising agency the advertising industry’s highest honor, the Grand EFFIE Award.  Locke also has served on several industry boards and was a founding member of the Global Leadership Program through the Wharton School of Business. 

“I look forward to marketing TIG’s service on a global scale, as it provides a unique opportunity for hotels to multiply their Internet revenue, boost their online visibility and advance their market share,” Locke said.   “How can a general manager or owner argue with a tested model that produces more than $1 million in incremental revenue and generates Internet bookings at three times the industry average?  TIG is the premier online marketing firm for the hospitality industry, with 100-percent measurable results.” 

TIG’s full-service offering has generated average returns of more than $1 million in incremental online revenue per participating hotel.  The program offers the industry’s first and only comprehensive suite of Internet marketing services designed to administer all aspects of individually managed hotel websites; bypass excessive fees charged by third-party travel sites; and maximize RevPAR with minimal effort required at the property level.

Based in Washington, D.C., Thayer Interactive Group (TIG) is a full-service Internet marketing firm designed to maximize online revenue and minimize effort for its hotel clients.  The company’s clientele ranges from branded and franchised hotels such as Hilton, Marriott, Six Continents and Starwood properties, to family-owned, independent hotels.  TIG is the preferred provider of localized, web-based marketing for more than 150 Doubletree Hotels worldwide, as well as the Doubletree national brand.




Nicole Petrowicz
Thayer Interactive
Ph: 202-745-6960

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