Hotel Online  .Special Report

Elsafe Renews Global Agreement with Starwood Hotels & Resorts
to Supply In-Room Safes
DALLAS, TX (March 17, 2003) - Elsafe, the world's leading supplier of in-room electronic safes to the hospitality industry, announced today that they have inked an extended agreement with Starwood Hotels & Resorts Worldwide, Inc. This agreement maintains Elsafe’s current partnership with Starwood to supply in-room Elsafes to more than 750 owned, managed and franchised hotels in 80 countries around the globe.  Since the original agreement was signed in November 1999, Elsafe has installed over 40,000 in-room safes in Starwood properties worldwide.

"This agreement further solidifies our long-standing relationship with Starwood and confirms their staunch commitment to quality security products,” said John Foley, Vice President of the Elsafe Division of ASSA ABLOY Hospitality. “Together, we intend to continue to raise the bar in the industry for security, convenience and guest satisfaction.”

According to Jay Schwartz, Starwood's Strategic Sourcing Manager, "Over the past three years, Elsafe has proven their commitment to continuous innovation and consistent quality. Quite simply, they offer a superior product coupled with the best service at a very competitive price. They are also the only company that can provide us with a worldwide sales and service network that mirrors our hotel base."

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 750 properties in more than 80 countries and 105,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchisor of hotels and resorts including St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, and W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit 

About Elsafe 

With the invention of the world's first electronic in-room safe in 1979, Elsafe revolutionized hotel guestroom security. For over 24 years since, Elsafe has maintained this position of leadership, continuously introducing new products that combine unparalleled strength and durability with technological superiority. Recently, the company became the first safe manufacturer to pass the stringent UL® anti-theft test with the popular Infinity™ Collection. The company was also the first to successfully incorporate biometric access technology into an in-room safe. The Infinity™  Biometric was awarded the "Editor's Choice" Award for best new product at the 2001 International Hotel/Motel & Restaurant Show in New York. Currently, Elsafe products are installed in nearly one million hotel rooms and cruise ship cabins around the globe. Used by virtually every major hotel chain in over 130 countries, Elsafe is the most trusted name in guestroom security. Elsafe is part of ASSA ABLOY Hospitality Inc., one of 100 global companies within the ASSA ABLOY group, a public Swedish company traded on the Stockholm Stock Exchange. The group's expansive international network consists of 11 subsidiaries and 75 distributors. Currently, the group has around 30,000 employees and annual sales of approx. USD 3 billion.  For more information, please visit or



John Foley
Vice President, Elsafe Division
ASSA ABLOY Hospitality Inc.
9333 Forest Lane, Dallas TX 75243
Tel: (972) 907-2273 Fax: (972) 907-2771

PR Agent:
Andrea Nix
Phoenix Marketing Group
225 E. Robinson St., Ste. 200, Orlando, FL 32801
Tel: (407) 425-9686 Fax: (407) 425-3677

Also See Elsafe Selected to Provide In-room Safes to Accor Hotels Worldwide / Dec 2002
Elsafe Awarded Contract to Secure 2,010 Guestrooms at Billion Dollar Borgata Resort in Atlantic City / July 2002

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