As We Brace for War, Experts Predict Tough
Economic Times for Tourism
Tough Times – Tough Training: Aspire Marketing Announces Revenue Boot Camp
SCOTTSDALE, ARIZONA (March 4, 2003) – As the country braces for the impact the war in Iraq would bring, there is no industry more concerned than that of tourism.  Already reeling from 9/11 and the economic downturn, hoteliers are struggling with ways to prepare for the war and how to maintain market share and revenue.  Aspire Marketing & Training offers a valuable resource for hotels and resorts to ensure success during these tough times – Beyond Revenue Boot CampSM.  This one-of-a-kind, three-day program will be held April 29 – May 1, 2003, in Scottsdale, Arizona, and will feature disciplined, yet fun and interactive, sessions designed to provide knowledge, applicable tools and specific applications to guarantee revenue maximization. 

Program Highlights:

10 Immediate Revenue Sources for Quick Demand and New Revenue Capture
This session focuses on how to drive revenue through your reservation sales efforts, travel sites, search engine optimization, consortia strategies, referral sources and other quick impact strategies and tools. In addition, Aspire shares the steps to driving 10 points of reservation sales conversion NOW.

Revenue Maximization/Yield Management
This full day program will begin with the philosophy and components of an effective revenue (yield) management machine in today’s environment.  In advance of the program, Aspire will review your current tools and with you determine key revenue maximization opportunities.  An innovative yield simulation will be conducted to ensure knowledge and applications have been applied.  After being coached on key revenue management strategies, you will receive a complete revenue management enhancement package that can be easily implemented.

Optimizing Internet and GDS Revenue Channels
Experts will take you into the trenches to discuss web marketing and show you how to increase your website visits and revenue capture.  A website audit of the property is also included, showing you specific opportunities on how your website can generate more income immediately.  In addition, we will show you how to maximize your GDS performance to increase revenues. 

The cost of participation in this three-day program is $1,995 and includes: all customized training; manuals; GDS and website audits and recommendations; and lunch each day.  Additional participants from the same company would receive a discounted rate of $1,495.  Rates do not include overnight accommodations, however special rates will be available at the host hotel.

To book the Beyond Revenue Boot CampSM or for more information on Aspire Marketing & Training and its coaching programs, call (480) 481-7888 or visit  

About Aspire Marketing:  
Aspire Marketing is a leading provider of revenue improvement tools and services to the hospitality industry. Through a variety of innovative resources, Aspire works with each business from its heart and soul to help companies strategically capitalize on their unique business opportunities. Committed to inspiring people, Aspire specializes in tools that maximize market share and revenues, re-energize sales, and drive powerful results.  Founded in 1995, Aspire Marketing has headquarters in Scottsdale, Arizona, with a network of hi-impact professionals across the country.

Aspire Marketing offers its clients' innovative resources to find
 competitive advantages and drive revenues. 

 To learn more please contact: 
Aspire Marketing 
Debby McCurdy-Kidwell 

Also See: Smashing the Sacred Cow of Typical Training Programs; Aspire Offers Customized Coaching Programs for Creative Sales & Marketing Successes / Feb 2003
Re-Invent Room Pricing Tactics and Drive Website Revenues to Survive & Thrive in Changed Hotel Industry, Urges Maverick Hotel Trainer Aspire Marketing / Nov 2002

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