|Harry Nobles & Cheryl Thompson Griggs, January
How are hotel and restaurant ratings determined? Who gives
them? Who takes them away? How are they similar? How
are they different? MOBIL awards stars; AAA awards diamonds.
Both bestow ratings on a scale of 1 to 5; 5 being the highest, denoting
the absolute ultimate in luxury, service, atmosphere, and price.
There are many similarities in the way these organizations determine ratings,
and some significant differences.
40,000,000- plus AAA members. Mobil Travel Guides are sold to the public in book stores.
Both AAA and Mobil provide inspections, evaluations, and ratings free of charge to hotels and restaurants. Approved establishments may pay a fee to display the copyrighted AAA logo and may purchase advertising space in the TourBooks.
Our clients often ask us which rating is better; which is more credible? Despite my background with AAA, I must be totally honest and objective. In my professional opinion, both are of equal merit. In my personal opinion, stars may be better known and more widely recognized as the universal symbol of quality and excellence. This is due primarily to the generic meaning of the word.
Basically a AAA 4 Diamond hotel and a Mobil 4 star hotel are very much the same thing as both ratings have been awarded through similar evaluation processes and guided by similar physical and service standards. One must remember that both AAA and Mobil rating criteria are based on industry standards and reflect guests’ expectations, not on the personal whim of the inspector.
That aside, one must also remember that inspectors’ rating decisions are always influenced by personal factors despite clearly defined guidelines and criteria. This will be true as long as stars and diamonds are awarded by humans.
In summary, AAA and Mobil ratings are one tool the traveling public to uses to decide where to stay and dine. If you are in the hospitality business, a rating by either or both of these organizations will bring guests to your door.
Credible and popular they are; perfect they are not.
Harry Nobles & Cheryl Thompson Griggs
|Also See:||AAA's Delay: Good or Bad? / July 2002|
|Timing Is Everything, Or Is It? / July 2002|
|Boutique Hotels: Have They Gone Too Far / May 2002|
|People Really Do Make the Difference / Jan 2002|
|What Is a Boutique Hotel? / Dec 2001|
|The Non-negotiable Traits of Leaders / Oct 2001|
|How Important is Service? / Sept 2001|
|Front Desk Service Mistakes / Aug 2001|
|Food & Beverage Mistakes & How to Correct Them / July 2001|
|Bell Staff Mistakes & How to Correct Them / July 2001|
|Attitude vs Aptitude / June 2001|
|Female Business Travelers' Expectations / June 2001|
|Is Outsourcing Your Training a Viable Alternative? / June 2001|
|Unique Identity + Consistent Service = Success / May 2001|
|AAA Standards vs Guests' Expectations / May 2001|
|Are Your Guests Better Informed Than Your Staff? / April 2001|
|Are U.S. Hotels Rated Differently From Other North American Hotels? / April 2001|
|The Design Theme - AAA / Mobil Ratings Connection / March 2001|
|Attitude Can Make the Difference / January 2001|
|How Should Casino-Hotels be Rated? / Dec 2000|
|Does AAA Rate Resorts Fairly? / Nov 2000|
|Is Your Property Suffering From Design Deficiency? / Nov 2000|
|The Future of AAA Ratings / September 2000|
|What Is Your Optimum AAA Rating / August 2000|
|If You Disagree With Your AAA Rating…../ June 2000|
|Are AAA Ratings Always Accurate and Objective / May 2000|
|Creating Atmosphere / Jan 2000|
|What is "Atmosphere"? / December 1999|
|Maintaining Your AAA Rating / Nov 1999|
|Earning a AAA Rating vs Maintaining a AAA Rating: Which Is More Difficult? / Oct 1999|
|Can Outstanding Service Offset Hotel Physical Deficiencies in the Rating Systems? / Harry Nobles / June 1999|
|Consistency: The Hallmark of a Fine Hotel / September 1999|
|Who Should Train Your Employees / Aug 2000|
|Mobil Travel Guide Announces 1998 Mobil Four-and Five-Star Award Winners / Jan 1998|
|Key to Success: Training + Follow-Up / June 2000|
|The Legend of the Pineapple / Harry Nobles / Feb 1999|