MCLEAN, VA, January 13, 2003 - SynXis Corporation,
a leading provider of reservation management and distribution systems for
the hospitality industry, announced today the appointment of former Starwood
Senior Vice President, Rick Betz as Chief Operating Officer and Vice President
of Marketing and Sales. Betz will oversee all marketing and sales activities
along with operations and product strategy. The announcement was
made by Jim Kelly, president and CEO.
| �Over the last
15 years, Rick has earned the respect of his peers as he built an impeccable
reputation in both the food and hospitality industries,� Kelly said.
�Rick is a passionate, high-energy leader with a strong track record of
success in sales management, procurement and operations providing him with
a well-rounded business perspective and a clear understanding of the hospitality
industry.�
�As SynXis continues to grow as a global company,
it is, I believe, essential that we take every possible measure always
to |
Rick Betz
|
put our hotel customer front and center, not only
in the sales effort, but also in the product design and customer support
aspects of our business,� Kelly continued. �To that end we will group
all SynXis�s customer-centric activities under Rick�s direction.�
�After doing extensive research, I have found
SynXis to be a company with an outstanding reputation in the industry for
both innovative technology and excellent customer service,� Rick Betz said.
�I am looking forward to being a part of such an exciting company and one
that obviously places the highest value on their customers.�
Prior to his appointment, Betz was a Senior Vice
President for Starwood Hotels and Resorts Worldwide, Inc. His responsibilities
there included establishing Strategic Sourcing as a dynamic organization
within Starwood following the merger of 750 hotels consisting of such brands
as Westin, Sheraton, St. Regis, and W Hotels. Prior to that, he held various
positions of increasing responsibility at Alliant Foodservice including
national leadership roles in Hospitality Sales.
About SynXis
 SynXis®
Corporation's Internet-based ASP solution delivers full electronic distribution
and reservations management capabilities to the worldwide hospitality industry.
The SynXis Reservation Management System, at the solution's core, empowers
hotel operators to consolidate and manage hotel inventory from all sources
- seamless GDS connectivity, over 1200 popular Internet travel sites, private-label
central reservations systems, and full-service hotel Web sites. It
also helps hotels build revenue by enabling them to independently manage
each distribution channel from one easy-to-use control center. SynXis
does not require major upfront investment and hotels can realize substantial
cost savings with SynXis' simple transaction-based pricing model.
SynXis is the technology source for more than 3,800 hotels, bed and breakfasts,
resorts, and destinations, including, Harrah's, VIP International, Interstate
Hotels & Resorts, Colonial Williamsburg, and Jumeirah Hotels.
SynXis' corporate headquarters are in McLean,
VA, with offices in Denver, CO, and The Netherlands. For more information
on SynXis and its products, please call 703-448-2530, e-mail
[email protected], or visit our Web site at www.synxis.com. |