Hotel Online  Special Report

SynXis® Names Starwood Veteran as COO
and Vice President of Marketing and Sales

MCLEAN, VA, January 13, 2003 - SynXis Corporation, a leading provider of reservation management and distribution systems for the hospitality industry, announced today the appointment of former Starwood Senior Vice President, Rick Betz as Chief Operating Officer and Vice President of Marketing and Sales. Betz will oversee all marketing and sales activities along with operations and product strategy.  The announcement was made by Jim Kelly, president and CEO. 
“Over the last 15 years, Rick has earned the respect of his peers as he built an impeccable reputation in both the food and hospitality industries,” Kelly said.  “Rick is a passionate, high-energy leader with a strong track record of success in sales management, procurement and operations providing him with a well-rounded business perspective and a clear understanding of the hospitality industry.”

“As SynXis continues to grow as a global company, it is, I believe, essential that we take every possible measure always to 

 Rick Betz
put our hotel customer front and center, not only in the sales effort, but also in the product design and customer support aspects of our business,” Kelly continued.  “To that end we will group all SynXis’s customer-centric activities under Rick’s direction.” 

“After doing extensive research, I have found SynXis to be a company with an outstanding reputation in the industry for both innovative technology and excellent customer service,” Rick Betz said.  “I am looking forward to being a part of such an exciting company and one that obviously places the highest value on their customers.”

Prior to his appointment, Betz was a Senior Vice President for Starwood Hotels and Resorts Worldwide, Inc. His responsibilities there included establishing Strategic Sourcing as a dynamic organization within Starwood following the merger of 750 hotels consisting of such brands as Westin, Sheraton, St. Regis, and W Hotels. Prior to that, he held various positions of increasing responsibility at Alliant Foodservice including national leadership roles in Hospitality Sales.

About SynXis
SynXis® Corporation's Internet-based ASP solution delivers full electronic distribution and reservations management capabilities to the worldwide hospitality industry.  The SynXis Reservation Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources - seamless GDS connectivity, over 1200 popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites.  It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center.  SynXis does not require major upfront investment and hotels can realize substantial cost savings with SynXis' simple transaction-based pricing model.  SynXis is the technology source for more than 3,800 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, VIP International, Interstate Hotels & Resorts, Colonial Williamsburg, and Jumeirah Hotels. 

SynXis' corporate headquarters are in McLean, VA, with offices in Denver, CO, and The Netherlands. For more information on SynXis and its products, please call 703-448-2530, e-mail, or visit our Web site at



Carol C. Levitt
Director, Customer Services
SynXis Corporation
7926 Jones Branch Drive, Ste. 1000
McLean, VA  22102
Direct Phone:  703-448-2530
Fax:  703-448-2570

Also See SynXis® Appoints Two Industry Veterans to Board of Directors; John Russell and Larry Hough / November 2002
SynXis® Announces System Enhancements at HITEC New Features Allow Hotels to Strengthen Relationships with Travel Agents / June 2002
The Aladdin Resort & Casino Selects SynXis Agent® to Increase GDS Functionality and Web Site Bookings / April 2002 
SynXis Agent® Increases Design Hotels' Reservations 30 Percent / March 2002 
SynXis Corporation Promotes Three Company Officers in Preparation for Further International and Domestic Growth / March 2002
Reservations Grow at McIntosh Inns with Synxis Book-A-Rez and GDS Connectivity / March 2002
SynXis Provides Internet - Base Hotel Reservation Management and Distribution to MeriStar Hotels & Resorts / Feb 2001 

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