News for the Hospitality Executive
|By Harry Franklin, Columbus Ledger-Enquirer, Ga.
Knight Ridder/Tribune Business News
Jan. 13--A $30 million project the Resort at Callaway was considering won't take place.
The concept would have included an upscale 100-room Southern Pine Lodge, clubhouse with 24 luxury club condominiums and redesign of the Garden View and Sky View golf courses.
Kathy Tilley, Callaway director of marketing, said that financing for the lodge could not be secured after the Sept. 11 terrorist attacks and the nation's economic downturn.
"All three (parts) had to go at the same time," she said. "Because of 9/11 and the economy, financing was difficult. The Southern Pine Club concept is over."
Those who paid reservation fees for club memberships or club homes are having those funds returned, she said.
"No one wants a hotel more than we do," she said. "We've not ever promoted anything this far and not gone forward with it."
But Tilley and Rachel Crumbley, corporate relations manager, said there was enough interest shown in resort real estate and some type of golf club that Callaway officials plan to evaluate the potential for meeting those interests some kind of project people showed interest in.
As a result of the decision, two or three employees of Affinity, an Atlanta firm that was working to sell club memberships and club homes, have been laid off and company staff has returned to Atlanta, Crumbley said.
Callaway officials announced last February that they would take a look at the Southern Pine Club concept to see if there was enough interest to justify building a clubhouse, lodge and condos. At the time, they said it would be a package project or would not be done at all.
Redesign of the 18-hole Garden View and nine-hole Sky View golf courses also is off for now, Tilley said.
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(c) 2003, Columbus Ledger-Enquirer, Ga. Distributed by Knight Ridder/Tribune Business News.