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Drive to Promote Abu Dhabi Rregionally and Internationally |
Abu Dhabi, January 2003: Francesco Borrello,
general manager of the Abu Dhabi Grand, has urged tourism and hospitality
leaders in the capital to group together to promote Abu Dhabi, both regionally
and internationally.
Abu Dhabi Grand, which will be rebranded as Le Royal Meridien Abu Dhabi this year, is already involved in a regional communications strategy through the Le Meridien brand. The general managers of the group�s seven properties in the UAE will undertake a GCC marketing drive in February, designed to highlight the group�s offering in the Emirates. �Cross-selling initiatives are essential for the continued success of the Le Meridien brand � which is one of the strongest international flags in the region � and serve to give strength to our collective brand promise,� said Borrello. �Likewise, Abu Dhabi as a destination deserves a marketing thrust that carries the full weight of the tourism and hospitality sector here.� Le Méridien is a global hotel group with a portfolio of more than 140 luxury and upscale hotels (38,000 rooms) in 55 countries worldwide. Headquartered in London, Le Méridien Hotels & Resorts Ltd is owned by Nomura International Plc and managed by Terra Firma Capital Partners. |
Le Meridien www.lemeridien.com [email protected] |
Also See | Middle East Hotels - Trends and Opportunities / HVS International / October 2001 |