Booked Electronically Through the Global Distribution
Systems in Q4
Chicago (February 3, 2003)—TravelCLICK’s eMonitor results for the fourth quarter of 2002 show that hotels experienced considerable growth in room nights and revenue booked electronically through the Global Distribution Systems (GDS). Room nights increased 8.0%, revenue jumped 11.3%, and average daily rate (ADR) rose 3.0% compared to the fourth quarter of 2001. A key factor affecting these results was the impact of September 11th on hotel industry booking performance in the prior year period.
The strong year-over-year showing in the fourth quarter of 2002 resulted in electronic room nights for all of 2002 finishing with a slight decline of 0.9% versus 2001, while ADR was off 3.7%. This fueled a 4.5% decline in 2002 electronic revenue compared to 2001. Average length of stay for 2002 was 2.11 nights, down nominally from last year’s 2.13 nights.
eMonitor results are compiled from TravelCLICK's comprehensive database, which is the exclusive source of hotel industry electronic distribution data from the Amadeus, Galileo, SABRE, and Worldspan GDS. TravelCLICK's data also includes consumer online hotel bookings made through GDS-powered Internet travel sites.
Travel Agent Component
Travel agent bookings remained the dominant source of hotel e-commerce, representing 95% of total GDS room nights for both the fourth quarter and total year. Viewed against the fourth quarter of 2001, the travel agent component of GDS increased at a 7.9% rate in room nights and 3.2% in ADR On a year-to-date basis, travel agent room nights were down 1.4% from 2001, and average rate also decreased, off 2.5%.
Internet (consumer online) room nights, excluding bookings from auction sites, increased by 10.6% versus the fourth quarter of 2001. Average rate was also up for GDS powered Internet bookings by 0.6% compared to the fourth quarter of last year. The ADR of Internet bookings through the GDSs was $88.12, which was 26% lower than the ADR for travel agent bookings.
Though the Internet component displayed an increase in room nights of
4.4% over the full year of 2002, average rate was down by 5.5%. This resulted
in a 1.4% decline in revenue year-over-year.
Performance by GDS
Results by GDS for the full year 2002 are shown below. Amadeus was the only GDS to post an increase in both room-nights booked and ADR.
Total Year 2002
Performance by Market Segment
Results for the fourth quarter by hospitality industry market segment are shown below. Compared against the fourth quarter of 2001, all segments posted increases in room nights and average rate.
Fourth Quarter 2002
Results for the full year 2002 by industry market segment are shown below. All segments except Luxury posted a decrease in room nights from 2001. All segments displayed a decline in average rate. Because of strong room night growth, the Luxury segment was the only category that posted an increase on a revenue basis, with revenues up 7.1% over last year.
Total Year 2002
"The Luxury category demonstrated strength all year long in electronic bookings," said Mainzer. "With the fourth quarter increases in ADR for all segments, the results show that the GDS is maintaining its importance as a higher yielding source of business for the hospitality industry."
Top Destination Markets for Q4
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|Also See:||Electronic Bookings for Worldwide Hotel Industry Show Improvement - TravelCLICK Issues Third Quarter eMonitor / November 2002|
|Report on Electronic Bookings for Worldwide Hotel Industry Shows Luxury Segment Leads the Way to HotelRecovery in Q2 / TravelCLICK Issues Second Quarter eMonitor / Aug 2002|
|Room Nights Booked Electronically Down 10% from the First Quarter of 2001, Revenue Off 18% / eMonitor / June 2002|
|Worldwide Hotel Room Nights Booked Electronically Through the Global Distribution Systems Down 12% Versus 4th Qtr Last Year / eMonitor / Feb 2002|