Hotel Industry Show Improvement
TravelCLICK Issues Third Quarter eMonitor
|Chicago (November 7, 2002)—TravelCLICK’s eMonitor results for
the third quarter of 2002 show that for the first time in over a year,
worldwide hotel room nights and revenue booked electronically through the
Global Distribution Systems (GDSs) increased versus the same period last
The number of room nights booked electronically was up 3.3% from the third quarter of 2001. Revenue was up 1%, as average rate declined by 2.2%. A key factor in driving this year-over-year increase was the results of last year’s third quarter, which were affected by reduced booking activity for the 19 days following September 11, 2001.
Electronic room nights year-to-date through the third quarter are down by 3.6% from the same time period last year, while ADR is down 5.4%. This fueled a 9% decline in electronic revenue compared to the same period in 2001. Average length of stay for the 2002 year-to-date period was 2.13 nights, down nominally from last year’s 2.14 nights.
eMonitor results are compiled from TravelCLICK's comprehensive database, which is the exclusive source of hotel industry electronic distribution data from the Amadeus, Galileo, Sabre, and Worldspan GDSs. TravelCLICK's data also includes consumer online hotel bookings made through GDS powered Internet travel sites.
Travel Agent Component
Travel agent bookings remained the dominant source of hotel e-business, representing 94% of total GDS room nights. The travel agent component of GDS increased at a 3.3% rate in room nights, but declined 2.2% in ADR versus the third quarter of 2001. On a year-to-date basis, travel agent room nights were off 4.0% from 2001, and average rate was also down 5.3%
Internet (consumer online) room nights, excluding bookings from auction sites, displayed growth of 2.1% above the third quarter of 2001. However, average rate was down for GDS powered Internet bookings by 3.7% compared to the third quarter of last year. The ADR of Internet bookings through the GDSs was $91.39, which was 22% lower than the ADR for travel agent bookings.
While the Internet component displayed a 3% growth in room nights over
the first nine months of the year, average rate was down by 6.9%, which
led to a 4% decline in revenue year-over-year.
"For the first time, GDS room nights booked by travel agents increased at a higher rate than GDS powered Internet bookings," said Bruce W. Mainzer, senior vice president of marketing for TravelCLICK. "These trends demonstrate that travel agents remain a strong source of hotel distribution. Third quarter results also indicate that the majority of the growth of Internet distribution is now taking place on non-GDS powered Web sites; either brand/chain Web sites, or net rate Web sites like Expedia and hotels.com."
Performance by Market Segment
Results for the third quarter by industry market segment are shown below. All segments except Economy posted an increase in room nights over the third quarter of 2001. The Economy category was the only segment to show an increase in average rate. Because of strong room night growth, the Luxury segment was the only category that posted an increase on a revenue basis, with revenues up 11% from the third quarter of last year.
Third Quarter 2002
Top Destination Markets
The top five worldwide destination markets for total GDS
room nights during the third quarter were:
To receive a free listing of second quarter results by top 50 cities worldwide in electronic bookings, please e-mail email@example.com.
|Also See||Report on Electronic Bookings for Worldwide Hotel Industry Shows Luxury Segment Leads the Way to HotelRecovery in Q2 / TravelCLICK Issues Second Quarter eMonitor / Aug 2002|
|Room Nights Booked Electronically Down 10% from the First Quarter of 2001, Revenue Off 18% / eMonitor / June 2002|
|Worldwide Hotel Room Nights Booked Electronically Through the Global Distribution Systems Down 12% Versus 4th Qtr Last Year / eMonitor / Feb 2002|
|E-Commerce Room Nights Booked Via GDS Show Slight YTD Growth Despite September Drop in Bookings / eMonitor / Nov 2001|
|Hotel Room Nights Booked Electronically During the Second Quarter of 2001 Increased 3% Over Prior Year Quarter / eMonitor / Aug 2001|